KELSEY-ANN SORLEY
Niagara Falls,ON
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational, and decision-making abilities. Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with an organized nature and sound judgment focused on maximizing team efficiency.
Overview
12
12
years of professional experience
Work History
Store Manager
Carters Oshkosh
08.2022 - Current
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Retail Store Manager
Groupe Dynamite
01.2019 - 08.2022
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Offered hands-on assistance to customers, assessing needs
- Completed routine store inventories.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
Co Manager Title for Bath and Body Works
Bath and Body Works
01.2016 - 01.2017
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Performed regular reviews assessing each employee's performance and developed improvement plans.
- Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
Visual Assistant Manager Title for Dynamite- Performing Two Roles of Manager and Visual Merchandiser Daily
Dynamite
01.2012 - 01.2016
- Managed analytical reports to identify and track sales activities and customer trends.
- Designed appealing merchandise displays to attract customers to store. Increasing foot traffic
- Increased visual impact and sales through optimal arrangement of mannequins, fixtures, walls, and tables.
- Monitored and replenished display inventory and restructured according to available stock.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Used props and lighting to enhance appearance and visibility of displays.
- Collaborated with store managers to determine best placement for merchandise displays.
Education
Digital Marketing Specialist - Digital Marketing
Trillium College
St. Catharines, ON12.2023
Business Marketing - Business Marketing
Niagara College
Welland, ON06.2014
High School Diploma -
Denis Morris Catholic High School
St. Catharines, ON06.2009
Skills
- Project Management
- Work Planning and Prioritization
- Team Leadership
- Multitasking and Organization
- Customer Service Management
- Talent Recruitment
- Store Merchandising
- Report Generation
- Employee Training
- Budget Administration
- Hourly Shift Management
- Marketing and Promotions
- Program Implementation
Relevant Qualifications
- Eight years Manager/Assistant Manager experience
- Ten years customer service experience
- Business marketing degree- Niagara College
- Strong working knowledge of windows applications including Word and Excel
- Smart serve certified
- WHMIS certified
Languages
English
Full Professional
Timeline
Store Manager
Carters Oshkosh
08.2022 - Current
Retail Store Manager
Groupe Dynamite
01.2019 - 08.2022
Co Manager Title for Bath and Body Works
Bath and Body Works
01.2016 - 01.2017
Visual Assistant Manager Title for Dynamite- Performing Two Roles of Manager and Visual Merchandiser Daily
Dynamite
01.2012 - 01.2016
Digital Marketing Specialist - Digital Marketing
Trillium College
Business Marketing - Business Marketing
Niagara College
High School Diploma -
Denis Morris Catholic High School
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