Kelly Motafferi
Pierrefonds,QC
Summary
Accomplished marketing leader with a proven track record at an affiliate agency. Adept in project and budget management, with demonstrated expertise in driving growth, maintaining positive client relationships, and mentoring teams for peak performance. Skilled at maintaining organization and time management in a fast-paced agency environment. Searching for a new challenge, whereby I can grow my career further outside of affiliate marketing, while continuing to leverage my leadership skills.
Overview
10
10
years of professional experience
Work History
Director
Gen3 Marketing
Montreal, Quebec
05.2021 - Current
- Lead a team of Senior Affiliate Managers and Affiliate Managers, working closely with them on high-level program strategy, and overseeing day-to-day operations.
- Served as a point of escalation for clients; serviced household brand names such as PetSmart, L'Oréal, Staples, Reitmans, TurboTax, etc. Address any client issues or concerns, finding solutions to maintain a positive client relationship.
- Ensured agency deliverables are met with high-quality standards, and align with client expectations.
- Managed client budgets, including annual, monthly, weekly, and daily forecasting and target tracking. Ensure progression to hit or surpass revenue goals, and other KPIs.
- Managed client contracts, renewals, and negotiations, while ensuring proper resource allocation and profitability for the company.
- Recruited, trained, supervised, evaluated and mentored staff members. Engaged with the team to ensure continuous learning and stayed up to date on industry trends, shifts, and innovations.
Associate Director
Gen3 Marketing
Montreal, Quebec
04.2019 - 05.2021
- Lead a team of Senior Affiliate Managers and Affiliate Managers, working closely with them on high-level program strategy, and overseeing day-to-day operations.
- Served as a point of escalation for clients; serviced household brand names such as PetSmart, L'Oréal, Staples, Reitmans, TurboTax, etc. Address any client issues or concerns, finding solutions to maintain a positive client relationship.
- Ensured agency deliverables are met with high-quality standards, and align with client expectations.
- Managed client budgets, including annual, monthly, weekly, and daily forecasting and target tracking. Ensure progression to hit or surpass revenue goals, and other KPIs.
- Recruited, trained, supervised, evaluated and mentored staff members. Engaged with the team to ensure continuous learning and stayed up to date on industry trends, shifts, and innovations.
Senior Affiliate Manager
Gen3 Marketing
Montreal, Quebec
02.2017 - 03.2019
- Managed Canadian and U.S. affiliate programs for some of the largest and most valuable clients at the agency, working with six-figure budgets, and driving millions of dollars in revenue annually.
- Created launch strategies and plans, ensuring alignment with client goals, and monitored progress toward goals.
- Established program strategy and objectives with the client. Created monthly targets, set budgets based on program trends, and recommended targeted paid placements in line with goals.
- Brands included Staples Canada, Mark's/L'Équipeur, The Source, Reitmans, etc.
Affiliate Manager
Gen3 Marketing
Montreal, Quebec
08.2015 - 01.2017
- Set up monthly targets through analysis of sales trends or in collaboration with clients.
- Agreed on a budget and ROAS for paid placements with the client to have the highest sales visibility.
- Worked with Affiliate Coordinators to provide guidance and assign tasks related to program operations and publisher outreach.
- Coordinated clients' affiliate programs to be launched properly and executed in a timely fashion.
- Discussed and established the strategy and the objectives of the affiliate program with the client
- Validated the promotions received from clients, and proactively checked their websites and newsletters for additional promotions.
- Coordinated internal design and approval, or validated banners received from client and delegated task to Affiliate Coordinator or Operations in an efficient manner
- Sent monthly reports and summaries to clients based on the established deadlines
- Ensured that the clients' network renewals are discussed before reaching its deadline
- Stayed aware of opportunities that may benefit the clients and discussed them with the AC and/or client
- Collaborated with the Operations Manager to resolve any technical issues that may occur with the affiliate program
- Updated internal systems such as Salesforce, OneNote, Grindstone, etc.
Affiliate Coordinator
Gen3 Marketing
Montreal, QC
01.2015 - 07.2015
- Executed strategic goals in the affiliate channel based on the Affiliate Manager's instructions.
- Recruited and evaluated new affiliate partners and opportunities, monitored day-to-day account activity, created promotional offers in the affiliate network, communicated promotional details to affiliates, answered affiliate questions when required, created promotional assets (banners, links, etc.), and commission terms in the network.
- Compiled custom reports as needed.
- Took on additional tasks as Liaison Coordinator related to special partnership with LoyaltyOne / AirMilesShops.ca.
Education
Bachelor of Commerce - Marketing
Concordia University
Montreal12-2013
Skills
- Project management
- Budget management
- Analytical thinking
- Leadership
- Client relations
- Time management
- Multitasking and organization
- Problem-solving
Languages
English
Native/ Bilingual
French
Professional
References
References available upon request.
Timeline
Director
Gen3 Marketing
05.2021 - Current
Associate Director
Gen3 Marketing
04.2019 - 05.2021
Senior Affiliate Manager
Gen3 Marketing
02.2017 - 03.2019
Affiliate Manager
Gen3 Marketing
08.2015 - 01.2017
Affiliate Coordinator
Gen3 Marketing
01.2015 - 07.2015
Bachelor of Commerce - Marketing
Concordia University
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