Kelly Mendonca

• Manage approx. 100 sales, fulfillment and internal events (virtually and in-person), as well as hybrid events annually.
• Source venues, negotiate contracts, develop and negotiate F&B minimums, review BEOs and maintain budgets.
• Develop and coordinate internal itineraries for all events, as well as ensure time is blocked for all stakeholders.
• Ensure events calendar is up to date at all times for company-wide visibility
• Work with team to ensure comprehensive feedback surveys are sent to all attendees for all events
• Track attendance and conversions for all necessary events

External Communications:

• Researched, developed, sourced images and obtained necessary approvals for multiple weekly blog posts, and updated the company website once approved.
• Managed all communications campaigns for multiple sales events from start to end (warming emails, reminder emails, pre-training emails, as well as the close-down).
• Managed all social media communities, including developing content and a community strategy for each, and maintained an accurate and up to date social media calendar for company-wide visibility.
• Developed many successful B2B campaigns for external partners to engage and promote investment opportunities
• Provided monthly analytics reports on all campaigns and social media strategies.

Internal Communications:

• Developed concise and comprehensive presentations for Keyspire's Founder and CEO based on market data, specifications and company targets
• Maintain and regularly update Keyspire's Crisis Communications Plan
• Developed highly-anticipated bi-weekly newsletter for all members
• Support all departments with cascading messages to ensure cross-company alignment on major projects

• Oversaw the creative design and layout for all print advertisements, promotions and marketing which successfully aided the southern Ontario and West Sales Teams.
• Played a key role in successful partnership with Costco. Created all marketing materials, scheduled and managed a team across Canada for in-store weekly "road-shows", all while adhering to Costco's strict guidelines.
• Partnered with local media outlets across Southern Ontario and Western Canada to promote in-store events.
• Managed all logistics and planning for 100+ home shows annually and provided success based wrap-reports for all.

• Designed creative layouts for trade-show booths as well as aesthetically pleasing merchandise layouts for in-store displays
• Conceptualized and developed promotional one-pagers, sales team collateral, literature pieces for the company website and draft remarks for various internal meetings.
• Played an integral roles in the annual line-review, creating strong visuals for the sales team to present to big-box stores
• Effectively developed and managed the Public Relations Plan, ensuring positive brand and company awareness.

• Managed the execution of the marketing plan, and driving all marketing products and programs for the number one light therapy company in the world.
• Instrumental in making the at-home-device beauty-market the fasted growing in the company
• Wrote and distributed press releases and social media content for multiple at-home-device products
• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.