Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Kelly McInerney

Los Angeles

Summary

Creative copywriter with over 6 years of experience delivering impactful content for leading entertainment and tech brands such as Regal, Spotify, Paramount, and TikTok. Expertise in social strategy and audience engagement, with a track record of developing high-performing campaigns and managing online communities. Strong analytical skills utilized to drive content ideation and measure campaign success based on cultural relevance and platform trends.

Overview

5
5
years of professional experience

Work History

Copywriter

Unfold
Los Angeles
02.2024 - 06.2024
  • Developed platform-specific copy and social concepts for theatrical marketing campaigns, aligning tone with target audiences.
  • Generated timely content ideas reflecting internet culture and engaging fan communities.
  • Collaborated with strategy, creative, and production teams to implement successful social-first activations.
  • Crafted a YouTube content concept that attracted over 40,000 new followers during the campaign.
  • Utilized performance data to enhance copy and boost engagement across various platforms.

Copywriter / Social Content Lead

hi5.agency
Los Angeles
03.2023 - 01.2024
  • Led content ideation and copywriting for Prime Gaming, PAC-MAN, Disney’s The Muppets Mayhem, and Spotify, achieving over 25 million impressions across platforms.
  • Managed multi-platform content calendars and daily engagement, driving follower growth by 15–20% during active campaigns.
  • Developed innovative social-first concepts, enhancing short-form video views by up to 300% above benchmarks.
  • Executed social listening and trend analysis to create fan-focused content that exceeded industry engagement rates.
  • Collaborated with designers and editors to produce TikToks, Reels, and Stories, generating over 60% of total campaign engagement.

Community Manager / Copywriter

AV Squad
Los Angeles
02.2022 - 02.2023
  • Oversaw content calendars and authored daily posts for Paramount, A24, and Hulu.
  • Developed and pitched innovative concepts for trailers, teasers, and digital activations.
  • Created internal strategy documents and brand guides to enhance content production efficiency.
  • Wrote engaging copy for static, motion, and video assets across TikTok, Instagram, and X.
  • Provided community insights and trend reports to guide creative campaign strategies.
  • Assisted with influencer briefing copy and short-form scripting for reactive content.

Content Control Specialist

TikTok
Los Angeles
09.2019 - 09.2020
  • Reviewed and moderated over 1,000 videos daily to ensure compliance with community guidelines.
  • Reduced flagged content recurrence by 35% through effective moderation practices.
  • Collaborated with global moderation teams to standardize review protocols, enhancing policy enforcement accuracy.
  • Contributed to trend detection processes, boosting early identification of viral content types by 20%.

Education

Bachelor of Arts - Communications (Journalism Focus)

Marymount Manhattan College
New York, NY
05-2012

Skills

  • Copywriting and content strategy
  • Social media management
  • Trend analysis and reporting
  • Creative concept development
  • Content planning and scheduling
  • Sprout Social and Hootsuite proficiency
  • Salesforce expertise
  • Google Workspace and Microsoft Office skills
  • Team collaboration tools (Slack, Lark, Basecamp, Teams)
  • SEO best practices

Timeline

Copywriter

Unfold
02.2024 - 06.2024

Copywriter / Social Content Lead

hi5.agency
03.2023 - 01.2024

Community Manager / Copywriter

AV Squad
02.2022 - 02.2023

Content Control Specialist

TikTok
09.2019 - 09.2020

Bachelor of Arts - Communications (Journalism Focus)

Marymount Manhattan College

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Kelly McInerney