Kelly Manley
Toronto,Canada
Summary
Senior brand and marketing leader with 10+ years of experience building emotionally resonant, trust-driven consumer brands across wellness, lifestyle, CPG, and DTC. Proven at shaping founder-led narratives, establishing cohesive brand systems, and scaling community-first storytelling into sustainable growth engines. Known for strong creative judgment, disciplined brand stewardship, and the ability to translate lived experience into brands people genuinely connect with over time.
Overview
11
11
years of professional experience
Work History
Brand Marketing Manager, OTC & eCommerce
Sun Pharma Canada
Toronto, Canada
06.2023 - Current
- Owned brand strategy and execution for national consumer health portfolios, translating clinical credibility into emotionally relevant, consumer-first storytelling
- Built brand platforms and messaging frameworks balancing regulatory rigor with warmth, trust, and relatability
- Led go-to-market strategy for product launches across digital, retail, and trade marketing channels
- Partnered cross-functionally with sales, medical, regulatory, insights, and agency teams
- Developed experiential and trade-focused activations to bring brands to life
- Oversaw creative development, content strategy, and campaign execution
- Used performance signals and qualitative insights to refine brand strategy
Co-Founder & Head of Brand Strategy
Ruff Pass
Toronto, Canada
01.2022 - Current
- Built a community-led brand from the ground up, owning end-to-end brand strategy
- Defined brand narrative, voice, and creative direction across channels
- Led integrated programs combining IRL experiences, partnerships, and social
- Designed and executed experiential activations including pop-ups and events
- Built and managed long-term partner relationships
- Leveraged performance data and community feedback to iterate storytelling
- Balanced growth objectives with long-term brand trust
Marketing Manager, Canada
Tomofun (Furbo)
11.2022 - 06.2023
- Led Canadian brand strategy for a fast-growing consumer tech brand
- Localized global positioning into market-specific storytelling
- Executed integrated campaigns across social, content, and retail
- Partnered with global teams while maintaining local relevance
Manager, eCommerce Operations
Top Hat
12.2020 - 12.2022
- Led eCommerce and growth initiatives within a high-growth edtech platform
- Owned cross-functional execution across product, marketing, and ops
- Improved conversion, retention, and customer experience
eCommerce Manager
DFO Global
03.2020 - 12.2020
- Managed multi-channel eCommerce strategy and execution
- Led merchandising, CRO, and performance-informed campaigns
- Balanced commercial outcomes with brand consistency
Marketing & eCommerce Manager
Aosom Canada
11.2016 - 03.2020
- Owned brand, marketing, and eCommerce strategy
- Led campaign planning, creative execution, and performance analysis
- Built foundational systems for scalable growth
Brand Marketing & Trade Marketing
Red Bull Canada
04.2015 - 11.2016
- Supported brand marketing and trade marketing programs for a globally iconic lifestyle brand
- Executed experiential, event-based, and field marketing activations aligned with Red Bull's culture-first brand strategy
- Partnered with sales and trade teams to bring brand campaigns to life in retail, on-premise, and event environments
- Contributed to grassroots brand-building initiatives that emphasized community, culture, and lived brand experiences
Education
Bachelor of Commerce (BCom) -
Queen's University
Kingston, ONPost-Graduate Certificate - Public Relations
Loyalist College
Belleville, ONSkills
- Brand narrative development
- Positioning
- Voice development
- Founder-led storytelling
- Creative direction
- Social-first brand building
- Community-driven brand building
- Creator ecosystem strategy
- Influencer ecosystem strategy
- Experiential marketing
- Product launches
- Seasonal campaigns
- Cross-functional leadership
- Brand equity management
Brand Creative Leadership Strengths
- Brand narrative, positioning, and voice development
- Founder-led storytelling and creative direction
- Social-first, community-driven brand building
- Creator & influencer ecosystem strategy (long-term partnerships)
- Experiential marketing and real-world brand moments
- Product launches, seasonal campaigns, and brand moments
- Cross-functional leadership with founders, creatives, and agencies
- Protecting long-term brand equity while driving growth
Timeline
Brand Marketing Manager, OTC & eCommerce
Sun Pharma Canada
06.2023 - Current
Marketing Manager, Canada
Tomofun (Furbo)
11.2022 - 06.2023
Co-Founder & Head of Brand Strategy
Ruff Pass
01.2022 - Current
Manager, eCommerce Operations
Top Hat
12.2020 - 12.2022
eCommerce Manager
DFO Global
03.2020 - 12.2020
Marketing & eCommerce Manager
Aosom Canada
11.2016 - 03.2020
Brand Marketing & Trade Marketing
Red Bull Canada
04.2015 - 11.2016
Bachelor of Commerce (BCom) -
Queen's University
Post-Graduate Certificate - Public Relations
Loyalist College