Summary
Overview
Work History
Education
Skills
Languages
Professional Development
Volunteer Experience
Work Preference
Timeline
5b
Kelly MacDonald-Mason

Kelly MacDonald-Mason

Riverview,NB

Summary

Dynamic leader with a proven track record, adept in strategic planning and team leadership. Excelled in transforming competitive intelligence delivery through AI integration, enhancing client satisfaction and operational efficiency. Skilled in project management and interpersonal communication, consistently achieving targets and fostering team collaboration.

Overview

22
22
years of professional experience

Work History

Briefings Manager, Competitive Intelligence

Harbor (formerly LAC Group)
01.2023 - Current
  • Lead a team of analysts that deliver ongoing competitive intelligence to a variety of clients including law firms and corporations. This includes balancing workloads and maintaining a complex system for backup coverage to ensure no service disruption for clients.
  • Maintain a roster of clients and provide competitive intelligence briefings based on their needs. This includes taking part in a discovery process where clients are interviewed to determine the scope of the briefing, compiling content guides, keywords, search terms, and a list of sources which are used to compose the briefing.
  • Maintain contact with clients to ensure satisfaction with their service and adapt to their ongoing needs.
  • Manage a project to convert over 30 client briefings to an internally-built AI system to improve workflow by working with the AI team to help shape the technology. Also coaching and helping the team convert their projects to the AI platform.
  • Help develop strategies to attract and retain clients for the briefings book of business.
  • Moncton representative on Harbot Cares, the company's employee geoup for charitable giving efforts.

Senior Editor

LAC Group (formerly ShiftCentral)
10.2013 - 01.2023
  • Monitored market developments by writing daily, weekly or monthy briefing with a focus on health, insurance, DE&I, lifestyle, innovation and tech for the over-50 market.
  • Took part in discovery process where clients are interviewed to determine the scope of the briefing.
  • Compiled a content guide, keywords, search terms, and a list of sources which are used to compose the briefing
  • Maintained client contact on a regular basis to ensure satisfaction with the product and adapt to their ongoing needs
  • Led Moncton office holiday charitable giving efforts (adopting a family for Christmas).

Group Marketing Specialist

Medavie Blue Cross
01.2009 - Current
  • Provide marketing and communications support for sales staff across six provinces
  • Develop internal and external marketing and communication strategies
  • Research, write and edit and layout or format internal documents, external articles and proposal responses
  • Develop presentations for management and sales
  • Lead the development of marketing materials and group advertising
  • Managed the development and launch of Pharmacy Value Finder website collaboratively developing the website concept, design, copy and launch strategies with various internal departments and external service providers
  • Monitor social media sites, blogs and on-line news for relevant information that affects clients and manage Linkedin.com private group for internal committee
  • Manage content on advisor website
  • Member of project team to enhance group administrator, member and advisor websites.

Atlantic Marketing & Communications Coordinator

Ducks Unlimited CanadA
01.2006 - 01.2009
  • Provided support for conservation, development, fundraising and education across four provinces
  • Wrote and distributed press releases (approximately 6 million in circulation each year) and developed and wrote stories for National magazine
  • Developed communications vehicles to reach internal and external audiences including advertising
  • Coordinated development of signs, marketing materials, promotional items, videos and presentations
  • Organized booths at trade shows and events
  • Managed retail space at Greenwing Legacy Interpretive Centre
  • Lead the development and maintenance of a website for the Greenwing Legacy Interpretive Centre
  • Revamped the Atlantic section of the corporate website with more user friendly structure and content
  • Established social media presence by creating and maintaining YouTube, Facebook, Twitter and Kijiji accounts
  • Planned events including Duck and Goose Calling Championships; marsh dedications and openings; government, sponsor and volunteer receptions; Lieutenant Governor’s Awards; volunteer conferences; World Wetlands Day and cheque presentations
  • Created and organized photo contest for staff and volunteers
  • Planned and organized annual team building off-site
  • Supervised two Canada World Youth delegates.

Communications Officer (IS-02)

Fisheries and Oceans Canada
01.2003 - 01.2005
  • Employed through a series of internships and casual contracts over this time period
  • Acted as Communications Manager for Internal Communications and Species at Risk divisions
  • Supervised two co-op students and handled ongoing projects
  • Monitored media reports and provided copies of coverage to senior management
  • Collected media contact reports and submitted to headquarters daily
  • Developed and maintained good news stories for Positively DFO
  • Developed internal and external communications products including managing the production of Communications Toolkit for First Nations Communities
  • Assisted with organization of news conferences and events
  • Assisted with maintaining Intranet and Internet sites
  • Updated databases of media and departmental spokespeople into user-friendly formats
  • Created database for newspaper advertising.

Education

Diploma Print Journalism -

Holland College
Charlottetown, PEI
01.1998

Bachelor of Arts - English Literature

Saint Mary's University
Halifax, NS
01.1996

Skills

  • Strategic Planning
  • Project Management
  • Marketing
  • Brand Management
  • Team Leadership
  • Interpersonal communication
  • Business Planning
  • Writing and editing
  • Collaboration
  • Customer service
  • Adaptability and flexibility
  • Attention to detail

Languages

English
Native or Bilingual

Professional Development

  • International Foundation of Employee Benefits Communications Institute, 2010
  • Atlantic Internet Marketing Conference, 2009
  • Team Building – Tyler Hayden, 2009
  • Team Building – Peak Experiences, 2008
  • Internal Communications – IABC, 2007
  • First Aid and CPR, 2007
  • Beginner French, 2007
  • Team Building – Peak Experiences, 2007
  • Coaching Practices, National Managers’ Community, 2005
  • Developing Your Career Path, 2004
  • Power Up Your PR Tool Kit, IABC, 2004
  • Conflict Resolution, 2003

Volunteer Experience

Hubcity Theatre - 2016 - Current

Actor, Board Member, Board Chair

Frank L. Bower Elementary School PSSC - 2019 - 2023

New Brunswick Morgan Horse Club - 2007 - 2022

Member, director, vice-president 

Rebecca Schofield All-World Super Play Park committee - 2017 - 2019

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Work-life balanceCompany CulturePaid time offPaid sick leave

Timeline

Briefings Manager, Competitive Intelligence

Harbor (formerly LAC Group)
01.2023 - Current

Senior Editor

LAC Group (formerly ShiftCentral)
10.2013 - 01.2023

Group Marketing Specialist

Medavie Blue Cross
01.2009 - Current

Atlantic Marketing & Communications Coordinator

Ducks Unlimited CanadA
01.2006 - 01.2009

Communications Officer (IS-02)

Fisheries and Oceans Canada
01.2003 - 01.2005

Diploma Print Journalism -

Holland College

Bachelor of Arts - English Literature

Saint Mary's University

Similar Profiles

CREATE PROFILE
Kelly MacDonald-Mason