Kelly Krakalovich
Indigenous Market Manager
Winnipeg,MB
Summary
Goal-oriented manager with distinguished experience in Marketing & Communications and Indigenous-led industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
2
2
years of professional experience
8
8
years of post-secondary education
Work History
Indigenous Market Manager
Manitobah
Winnipeg, Manitoba
02.2023 - 06.2024
- Achieved consistent revenue growth with focused sales approaches targeting untapped demographic segments.
- Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
- Optimized pricing strategies based on market conditions, maximizing profitability while remaining competitive.
- Maintained accurate forecasting models for inventory planning, preventing stockouts or overstock situations that could negatively impact profitability.
- Streamlined internal processes, enhancing operational efficiency and reducing costs.
- Drove customer satisfaction improvements through implementation of effective feedback mechanisms and prompt issue resolution.
- Increased market share by identifying and capitalizing on emerging market trends.
- Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
- Conducted regular market research to stay informed of industry trends and inform business strategy decisions.
- Expanded geographic reach by identifying new markets for entry and developing go-to-market strategies accordingly.
Customer Acquisition Manager
Manitobah
Wininpeg, Manitoba
8 2023 - 02.2024
- Enhanced profitability by developing pipelines utilizing social media strategies.
- Facilitated business by implementing practical networking techniques.
- Delivered recommendations to management to promote brand awareness to key audience.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Organized promotional events and interacted with community to increase sales volume.
- Built relationships with customers and community to establish long-term business growth.
- Leveraged analytics tools to gain insights into customer behavior and preferences, using this information to refine targeting parameters and improve campaign performance.
- Collaborated with cross-functional teams to design, develop, and launch successful customer acquisition initiatives.
Director of Marketing and Communications
IndigPro
Winnipeg, Manitoba
04.2023 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed metrics and measured success in order to further penetrate marketplace.
- Organized and executed robust, creative experiential marketing events.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
Corporate Marketing Specialist
Bison Transport
Winnipeg, MB
01.2023 - 04.2023
- Managed campaigns for various clients that consistently exceeded sales goals.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Tracked key performance indicators to measure success of campaigns.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
- Established and managed relationships with external data providers and research vendors.
- Wrote engaging and successful marketing, advertising, and website copy.
- Established positive and ongoing business relationships.
Customer Relationship Manager
The Villa Life
Toronto, ON
07.2022 - 11.2022
- Managed customer relations on ongoing basis to maximize customer retention.
- Offered internal and external customers first-rate customer service to maximize satisfaction and business success.
- Worked with clients to address and respond to client and partnership management issues.
- Used consultative techniques to understand customer needs and make strategic referrals to business partners.
- Delivered superior customer service to strengthen relationships and drive future business revenue.
- Developed summaries to assess each client's participation level and determine targets for follow-up plans.
- Made customers aware of current and new programs and services.
- Maintained statistical database of customers using HubSpot for types of customer complaints, resolutions offered by organization and satisfaction rating by customer.
- Liaised between customers and organization with particular focus on working with sales department.
- Created activities and engagements to enhance customer experience, knowledge and patronage.
Education
BBA - Marketing
The University of Winnipeg
Winnipeg, MB 09.2015 - 06.2023
Certificate - Digital Marketing
Jelly Academy
British Columbia 07.2022 - 09.2022
Certificate - Accelerator For Indigenous Creators
National Screen Institute & Tiktok
Online - Canada 10.2022 - 12.2022
Skills
Strategic planning
Market Analysis
Brand development
Campaign management
Public and Media Relations
Promotional planning
Lead prospecting
Marketing Strategy Development
Accomplishments
- 3 years participating in the International Indigenous Pitch competition, Pow Wow Pitch. Third year in 2023, won the Not-for-Profit category.
- Helped plan and market a local Winnipeg Indigenous grassroots entrepreneur gathering called Neechie Nights in 2023.
- Successfully planned the inaugural Indigenous Tourism Manitoba Conference and Gala, including a fashion show in September 2023 and generated over $30,000 in revenue and sponsorships.
- Successfully planned the second annual Youth Leadership & Suicide Prevention conference for a local Not-for-Profit, Fearless R2W. Including a PR campaign and generating just under $10,000 in sponsorships and gifts for the youth and conference.
- Planned a years worth of workshops for Indigenous Artisans/entrepreneurs through Manitobah to help grow their skills.
- Successfully made sales quotas and hit all KPI's as the Indigenous Market Manager and led my team through a chaotic and stressful time.
Affiliations
- Indigenous Parents Community
- Fearless R2W
- Indigenous Students Association of the University of Winnipeg
- Indigenous Student Advisory Circle for the University of Winnipeg Students Association
- Athena Leadership
Timeline
Director of Marketing and Communications
IndigPro
04.2023 - Current
Indigenous Market Manager
Manitobah
02.2023 - 06.2024
Corporate Marketing Specialist
Bison Transport
01.2023 - 04.2023
Certificate - Accelerator For Indigenous Creators
National Screen Institute & Tiktok
10.2022 - 12.2022
Customer Relationship Manager
The Villa Life
07.2022 - 11.2022
Certificate - Digital Marketing
Jelly Academy
07.2022 - 09.2022
BBA - Marketing
The University of Winnipeg
09.2015 - 06.2023
Customer Acquisition Manager
Manitobah
8 2023 - 02.2024