Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kelly Kim

Vancouver

Summary

Performance-driven Digital Marketer with proven success in launching brands, managing paid ads, and optimizing conversion. Achieved $100M+ in revenue, 8,413% ROAS, and 678% customer growth. Skilled in SEM, social media strategy, and influencer collaboration, generating 230K+ engagements.
Passionate about turning data into creative growth strategies that deliver real business impact.

Overview

3
3
years of professional experience

Work History

Digital Marketer

COSMAX
SEONGNAM
06.2022 - 11.2024
  • Developed and executed a comprehensive digital marketing strategy to launch a new cosmetics brand, achieving market establishment and generating over $100M in annual revenue within the first year.
  • Created short-form video content for social media and managed paid advertising campaigns, achieving a 543% increase in ROAS (Return on Ad Spend).
  • Managed multi-channel promotional campaigns, resulting in a 678% increase in new customer acquisition.
  • Collaborated closely with influencers to create diverse and engaging social media content, resulting in over 230,000 total engagements across platforms.

Brand Marketing Manager

NATURAL SUBSTANCES Inc.
SEOUL
11.2021 - 06.2022
  • Implemented a data-driven Search Engine Marketing (SEM) strategy, achieving an exceptional 8,413% ROAS on high-performing keywords.
  • Optimized landing page design and user flow, leading to a 1.96% purchase conversion rate, significantly above industry average.
  • Managed and scaled Paid Advertising Campaigns using insights from analytics tools such as Google Analytics and Meta Ads Manager, contributing to $350M in revenue within three weeks.

Education

Some College (No Degree) - Digital Marketign : Social Media Professional

GRETSTONE COLLEGE
VANCOUVER, BC
04-2025

Bachelor of Arts - KOREAN LANGUAGE & LITERATURE

EWHA WOMANS UNIVERSITY
SEOUL, KOREA
02-2020

Skills

  • Digital marketing strategy
  • Brand development
  • Paid advertising campaigns
  • Content creation
  • Influencer collaboration
  • Search engine marketing
  • E-commerce marketing
  • Self motivation
  • Continuous improvement
  • Multitasking capacity
  • Interpersonal skills
  • Team collaboration

Accomplishments

  • Best Employee in COSMAX(2024)
  • Grand Prize Winner at the LG Gram Advertising Competition(2019)

Timeline

Digital Marketer

COSMAX
06.2022 - 11.2024

Brand Marketing Manager

NATURAL SUBSTANCES Inc.
11.2021 - 06.2022

Some College (No Degree) - Digital Marketign : Social Media Professional

GRETSTONE COLLEGE

Bachelor of Arts - KOREAN LANGUAGE & LITERATURE

EWHA WOMANS UNIVERSITY

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Kelly Kim