Kelly Abrahamian

In charge of all major initiatives and commercial sales (TPIA and Wholesale)

• Secured over $500M of governmental subsidies by developing, presenting (CEO, CFO, CTO, President) and implementing holistic bidding strategies that maximized success in various federal and provincial grant programs
• Primed the acquisition of multiples companies ($800M+) by leveraging technical, operational and financial expertise
• Exceeded sales targets by 4% by improving customer experience and increasing operational efficiencies
• Lead 12 direct reports and various inter-departmental teams (engineering, marketing, procurement, finance, operations, HR and product) by building consensus and motivation to deliver projects on time and budget.

Responsible for the entire product lifecycle strategy, across all hardware categories and services ($230M of revenue)

• Exceeded sales target by 10% YoY, by successfully developing and implementing company-wide go-to-market strategies: streamlined product portfolio, maximized channels with highest ROI, adopted a just in time policy
• Lead and effectively managed 8 direct reports by increasing employee engagement.

In charge of new product development and go-to-market strategies for mobility, internet, TV and network solutions

• Successfully developed and launched new B2B products by leveraging technical, operational, financial and market expertise: Data Center, LTE backup, IPTV, SIP, M2M and Ethernet over DOCSIS
• Exceeded sales target by 9% (in my first year) by developing and implementing company-wide go-to-market strategies: launched new products, updated pricing to reflect new market reality, increased training for sales teams
• Primed the acquisition of two companies ($200M) by proactively identifying new market trends
• Led five directors in the processes of market analysis, strategic pricing, financial modeling, definition of technical requirements, project management and budgeting, by providing regular guidance and mentorship.

Responsible for pricing strategies and financial modeling for mobility, internet, TV, telephony and network solutions

• Successfully developed the pricing strategies and primed the financial analyses of over 12K major projects (including final CEO and CFO approval), based on competition, market segmentation, network layout, CAPEX/OPEX realities, potential synergies and overall profitability
• Effectively led 12 pricing engineers, financial analysts and coordinators in the process of defining technical requirements, strategic pricing, financial modeling and drafting of contracts
• Headed an inter-departmental committee of 18 directors that reduced engineering OPEX by 25% in 1 year.