Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
Kellan Van Cauwenberghe

Kellan Van Cauwenberghe

Calgary,Alberta

Summary

With over 3 years of experience in various marketing roles; I am a highly qualified account manager, digital marketing specialist and marketing leader. I have worked in many industries and teams, and I’m looking for a new opportunity to apply my skills, knowledge, and talents in an established or growing business looking to exceed its growth targets.

Much of my experience comes from my Account Management and SEO Specialist roles. These roles have given me the experience and ability to exceed performance standards in individual contributor roles and to apply my work ethic and personal values to improve the culture, performance, and trajectory of both teams and organizations. They have allowed me to become an effective leader to those around me by applying my ability to balance culture, people, and performance. I’m always looking for new learning opportunities to grow and develop myself as a leader and mentor to those around me.

In my experience highlighted below, I have applied my expertise working alongside business owners, stakeholders, and decision-makers in many different industries. I have created effective business strategies, exceeded sales and growth targets, rolled out creative and engaging marketing campaigns, took the initiative to innovate products and worked with senior leaders to develop performance-driven solutions to address key industry and growth challenges. I am a high performer that can lead independently and on a team, by balancing culture, people, and growth. I have a proven track record of helping organizations and teams of any size become industry leaders.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Account Manager

POD Marketing Inc.
Calgary, AB
08.2022 - Current
  • Effectively managed of a portfolio of up to 60 accounts, managing over $50,000 in monthly recurring revenue.
  • Developed strategies to increase revenue from existing accounts. Common goals include increasing business revenue by 20%
  • Drafted proposals outlining services, costs, and benefits for clients
  • Analyzed client data and prepared monthly dashboard and quarterly ROI reports for clients.
  • Created comprehensive digital marketing strategies, focusing on websites, SEO, SEM, PPC ads, organic social media, paid social media, email marketing, and ensuring these collaborated with offline marketing efforts.
  • Resolved conflicts and providing solutions to clients in a timely manner
  • Analyzed and interpreted sales metrics, including quarterly sales results and annual forecasts using Salesforce to optimize performance and proactively
  • Presented product features and advantages to potential customers during sales meetings.
  • Collaborated with individual marketing teams to develop promotional materials for clients.

SEO Specialist

POD Marketing Inc.
Calgary, Alberta
02.2021 - 09.2022
  • Managed a diverse portfolio of over 50 SEO clients, including large enterprise accounts with 10+ locations
  • Developed and executed comprehensive SEO strategies and deliverables, consistently meeting project deadlines
  • Implemented strategies aimed to strengthen search engine visibility, common results would include seeing over a 100% increase in both keywords and organic traffic
  • Monitored website performance metrics such as traffic, conversions, bounce rate, using analytics tools like Google Analytics, Google Search Console and SEM Rush
  • Created reports on website performance metrics and provided recommendations for improvement.
  • Conducted keyword research to identify potential opportunities for improvement and analyzed website content to ensure proper optimization for target keywords
  • Created and edited meta titles, descriptions, and other HTML elements to improve page ranking.
  • Researched relevant industry topics to create high-quality content for websites.
  • Implemented technical SEO improvements such as site speed optimization, schema markup.
  • Collaborated with web developers in the implementation of SEO best practices.

Sales Advisor

Sport Chek (FGL Sports)
Calgary, Alberta
01.2015 - 07.2021
  • Assisted customers with finding the right product for their needs.
  • Organized displays to attract customers and promote sales.
  • Played a crucial role in training new team members, contributing to their onboarding and success
  • Operated point-of-sale systems accurately to process payments from customers.
  • Handled customer complaints in a professional manner.
  • Achievements included a four-time recipient of the "Monthly Leadership" award, selected as a member of the OH&S Safety Committee, contributing to maintaining a safe work environment and selected to represent the store at the annual fitness fair

Education

BBA - Marketing Major

Southern Alberta Institute of Technology
Calgary, AB
04.2021

Skills

  • Account Management
  • Communication
  • Building Relationships
  • Empathy & Emotional Intelligence
  • Working With High-Performing Teams
  • Working With Different Communication & Personality Types
  • Marketing Strategy
  • Strategic Planning
  • Sales Performance Analysis
  • Data Analytics and Analysis
  • Adapting to New Challenges
  • Meeting Tight Deadlines
  • Customer Service
  • Consulting
  • Portfolio Management
  • Advertising

Certification

  • Sandler Sales Mastery, Sales Training and Development, 2023
  • Bright Wire Emerging Leaders Program, 2022
  • DiSC Communication Communication Training, 2021

References

References available upon request.

Timeline

Account Manager

POD Marketing Inc.
08.2022 - Current

SEO Specialist

POD Marketing Inc.
02.2021 - 09.2022

Sales Advisor

Sport Chek (FGL Sports)
01.2015 - 07.2021

BBA - Marketing Major

Southern Alberta Institute of Technology
Kellan Van Cauwenberghe