Keith Harrick
Saint John,Canada
Summary
Strategic and hands-on creative leader with 20+ years of experience shaping standout content across broadcast, digital, and social platforms. Proven ability to guide multidisciplinary teams, develop bold ideas, and deliver work that's both creatively ambitious and commercially sound. Known for balancing vision with feasibility, mentoring high-performing teams, and partnering closely with clients to build trust and drive results.
Overview
23
23
years of professional experience
Work History
Creative Consultant & Content Producer
Lenny Boy Productions
Saint John, NB
01.2018 - Current
- Led creative development for branded content across video, social, and campaign platforms.
- Co-created and executive produced Car Wash Wars, a comedy series on Bell Fibe 1.
- Pitched and developed original series including Islands of New Brunswick and Lucky Lanes.
- Delivered commercial content for JD Irving, Canadian Tire, Hakim Optical, Spin Master, and more.
- Collaborated with agencies and clients on concepting, scripting, and production.
- Chair of Marketing & Communications, MediaNB.
- Freelance creative for Rogers Media on NHL ON Sportsnet campaigns (2021–2024).
Creative Director, Global Television
Corus Entertainment
Toronto
01.2014 - 01.2018
- Directed integrated campaigns for Global TV, Shaw, and digital platforms including Global GO and Stacked.
- Spearheaded Big Brother Canada campaign, achieving record ratings.
- Managed creative teams, budgets ($300K+), and cross-platform content delivery.
- Launched Corus streaming platform Stacked and drove social engagement strategy.
- Partnered with US networks (CBS, NBCU, Warner, Disney) on co-branded campaigns.
Creative Director, Women's Brands
Corus Entertainment
Toronto
01.2010 - 01.2014
- Led creative for W Network, CMT, OWN, HBO Canada, and ABC Spark.
- Directed campaigns for Property Brothers, Love It or List It, and Masters of Flip.
- Transitioned post-production workflow, saving $400K annually.
- Delivered award-winning campaigns for Q107 and Fresh Radio.
Senior Writer & Creative Director, YTV
Corus Entertainment
Toronto
01.2003 - 01.2010
- Built and led award-winning creative team across YTV, Treehouse, and Scream TV.
- Created iconic kids' content including The Zone, Crunch, and Big Fun Movies.
- Launched Whoa Magazine and original animated events like Big BBQ Blowout.
Education
BFA - Film Production
York University
Diploma - Journalism
Sheridan College
Skills
- Integrated campaign development
- Social-first content strategy
- Video production & branded storytelling
- Creative team leadership & mentorship
- Client-facing communication & stakeholder alignment
- Budgeting, scheduling & delivery oversight
- Cross-platform ideation (broadcast, digital, social)
- Visual storytelling
- Campaign planning
Affiliations
Chair of the marketing and advertising MediaNewBrunswick
Awards & Recognition
Promax/BDA Gold & Silver Medals (Voiceover & Copywriting), Corus Presidents Award for Teamwork, MMVA Best Country Music Video, Canadian Country Music Awards — Best Director
Timeline
Creative Consultant & Content Producer
Lenny Boy Productions
01.2018 - Current
Creative Director, Global Television
Corus Entertainment
01.2014 - 01.2018
Creative Director, Women's Brands
Corus Entertainment
01.2010 - 01.2014
Senior Writer & Creative Director, YTV
Corus Entertainment
01.2003 - 01.2010
Diploma - Journalism
Sheridan College
BFA - Film Production
York University