Summary
Overview
Work History
Education
Skills
Websites
EARLY EXPERIENCE
Timeline
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Keith Fischer

Vancouver

Summary

Visionary product executive with robust background in design-led innovation, leading global teams, and delivering transformative SaaS, ERP, and EPM web and mobile experiences, generating €500M+ in ARR and enabling €1B+ ARR more. Expertise in developing and leading customer-centric product, business and go-to-market strategies, fostering organizational agility, and spearheading corporate digital transformation initiatives. Highly skilled in UX, CX, and XD approaches to capture needs/insights for impactful solutions that customers/users love to use. Excel at incorporating customer engagement and storytelling to guide product delivery and measure success. M&A experience includes growing startups and increasing valuation both pre- and post-acquisition, technical due diligence for buy-side/sell-side transactions, and operational oversight for organizational and roadmap integration.

Overview

21
21
years of professional experience

Work History

Vice President of Product Management & Experience Transformation (SAP Design)

SAP
01.2022 - 01.2023
  • Company Overview: Global leader in enterprise applications.
  • Prominent member of a transversal team tasked with full GTM and UX product responsibility to accelerate S/4HANA and S4/HANA Cloud migration via the adoption value of SAP’s new persona-based UX (SAP Fiori). Team successful in enabling SAP HANA customer growth from 5K to 20K, Fiori app portfolio from 5 to 5K and now serving 250M+ SAP end users.
  • Shaped and drove delivery of SAP’s UX strategy and SAP Fiori messaging/storytelling for SAP customers, partners, and analysts, and served as SAP’s point-of-contact for ASUG’s UX Influence Council, the largest SAP user community with 130K members.
  • Served as trusted UX advisor/strategist in guiding CIOs and CDOs of SAP’s highest-profile strategic customers (e.g., Verizon, US Army, US Navy, etc.) through their strategy and planning of large-scale ERP modernization, cloud adoption, and web/mobile digital transformation projects (€100M-€1).
  • Partnered with Mission Critical Support (MCS) in the de-escalation of global customers with board-level attention at risk with UX-related issues.
  • Curated and delivered C-level content to address concerns related to change management, digital transformation, S/4, and SAP UX adoption at local/global events. Captured and shared timely critical insights of UX-related challenges with internal teams and SAP Board stakeholders.
  • Moved to the new Experience Design team and played a foundational role in defining SAP’s new XD strategy, positioning SAP to create and deliver greater business value by engaging and measuring meaningful sentiment of customers, partners, and user experiences across all touchpoints.
  • Aligned closely with product and value engineering stakeholders in producing a roadmap of prioritized product experience metrics and opportunities.
  • One of SAP’s top UX, product management, and digital transformation experts, guiding customers/partners through complex digital transformations, and advancing SAP’s own metamorphosis from an on-premise technology company to a competitive cloud-based solutions provider where success is determined by customer end-user access and adoption.

Vice President of Product Management (SAP Apphaus)

SAP
01.2013 - 01.2017
  • Responsible for SAP Build (Classic), GTM, commercialization and launch. A SAP-specific prototyping/research tool, it enabled anyone to design/test beautiful and innovative applications, and a key tool in driving Fiori adoption.
  • Scaled from zero to 100K users in 18 months; drove 60% growth in customer adoption in year 2 and 550% YoY growth in new enterprise licenses, efforts pivotal to enabling adoption of €200M+ in annual SAP Cloud revenue.
  • Product lead of SAP NFL Scouting, a SAP Design showcase application demonstrating how a design-driven approach could rapidly build applications that customers adopt and love. Featuring an intuitive UX, it visually organizes data-intensive information, and provided predictive and comparative insights via a SAP analytics and machine-learning engine. Solution won an IxDA Interaction Design Award in 2014.
  • Product lead for SAP’s internal project to converge multiple marketplaces, and redesign and relaunch the SAP Digital Store in 6 months. Met €100M revenue target
  • Product partner for entrepreneurs with SAP’s Innovation and User Experience Design incubator
  • Led design/dev of Care Circles, a healthcare platform to improve patient engagement and monitoring.
  • Product business case support of the spinout of Bilt, a 3D-visualization tool for product assembly

Vice President of Engineering (Enterprise Performance Management)

SAP
01.2009 - 01.2012
  • Relocated to Paris following BOBJ acquisition to stabilize the enterprise planning and consolidation product portfolio, fueling €500M+ in annual license and maintenance revenue.
  • Staffed and scaled new product teams in China/Korea to maintain existing BusinessObjects EPM solutions and support new inherited SAP Business Planning and Consolidation (BPC) products.
  • Aligned 250+ staff comprising disparate teams/cultures across 4 countries (Canada, France, China, and Korea).
  • Directed enterprise-wide product harmonization/delivery, developing cohesive strategies to improve brand consistency, address operational and time-to-market challenges, and enable penetration of diverse markets and customer segments.
  • Defined and executed a turnaround program for SAP Business Planning and Consolidation (BPC) solutions that had struggled with quality, performance, and customer satisfaction issues since inception.
  • Slashed the customer-reported issue backlog by 90% and the internal quality backlog by 95% in 12 months.
  • Developed and led rollout of a customer success program, engaging directly with Hewlett-Packard, Bank of America, Corning, Bosch, China Nuclear Power, etc. to resolve significant product issues.
  • Prevented 100% of at-risk SAP Lighthouse enterprise customers from terminating contracts, preserving ~€100M+ in revenue. Lowered the number of critical escalated customers from 18 to zero in 12 months.
  • Defined SAP’s next-generation EPM cloud-based and hybrid on-demand planning solutions, as well as the EPM-wide mobile solution strategy.
  • Partnered with Apple and Daimler to define and deliver SAP’s EPM Unwired mobile solution in just 3 months.
  • Advanced SAP’s progress toward a fully cloud-based platform, taking over product strategy for new cloud-based, on-demand EPM solutions for SAP HANA.

Vice President of Engineering

SAP Business Objects (formerly SRC Software)
01.2002 - 01.2008
  • Recognized by SAP executive as “SAP Top Talent” in 2008.
  • Directed SRC Software’s scale-up of a small industry-focused planning solution to compete on Fortune 100 opportunities, transforming the product so significantly that it positioned SRC for acquisition by Business Objects (2005) and SAP (2007).
  • Led product and quality improvements of SRC/BusinessObjects Planning, resulting in 92% CSAT scores and 95% annual license renewals of 1,500+ customers across 5 vertical markets. The product proved so popular it was rebranded and support extended 3X (through EOY 2015).
  • Spearheaded technical due diligence for buy-side/sell-side scenarios as part of Business Objects’ M&A team.
  • Evaluated acquisition prospects ALG Software and Cartesis and led subsequent integrations, laying the foundation to capture synergies/ROI, sustain longstanding customer relationships, and capitalize on opportunities for future value.

Education

Bachelor of Science - Computer Science

California State University, Chico
Chico, California

Skills

  • Product vision
  • Design thinking
  • Data-driven decision making
  • Cross functional leadership
  • Go-to-market strategy
  • Product portfolio management
  • Team building

EARLY EXPERIENCE

Built a solid foundation of software engineering and leadership expertise in early roles with Hyperion, Whitelight Systems, Software Publishing Corporation, and NASA Ames Research Center. Managed development of industry-leading budgeting and planning products (Hyperion Pillar), leading team to earn corporate recognition for product timeliness and quality. Built, staffed, and directed Hyperion’s eCRM engineering division in delivering e-commerce, marketing, sales, and call center analysis solutions.

Timeline

Vice President of Product Management & Experience Transformation (SAP Design)

SAP
01.2022 - 01.2023

Vice President of Product Management (SAP Apphaus)

SAP
01.2013 - 01.2017

Vice President of Engineering (Enterprise Performance Management)

SAP
01.2009 - 01.2012

Vice President of Engineering

SAP Business Objects (formerly SRC Software)
01.2002 - 01.2008

Bachelor of Science - Computer Science

California State University, Chico

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Keith Fischer