KEITH BUGGY

Plan and execute high-impact marketing campaigns for concerts, festivals, and cultural events across North America.

• Code R.E.D Entertainment: Lead digital marketing campaigns for tours headlined by Burna Boy, Jhené Aiko, BNXN, Omah Lay, and other major acts across North America.
• SomeKinda Festival: Serve as Marketing Manager for the festival’s inaugural year, overseeing paid campaigns, and brand awareness across all digital channels; providing marketing and creative consultation to establish a strong brand identity; collaborating with artists such as Mariah The Scientist, Kiana Ledé, and Muni Long.
• Summer’s Haüs: Direct digital ad strategy and advise on marketing best practices for an R&B/Hip-Hop showcase in Toronto created by DJ Summer Knocks; develop targeting and creative strategies to reach local audiences and drive ticket sales.

• Directed marketing strategy for Canada’s largest country music celebration, encompassing CCMA Awards and Country Music Week.
• Oversaw national and regional campaigns across digital, social, influencer, radio, and grassroots channels to boost ticket sales.
• Achieved sold-out attendance of 13,000 at 2024 CCMA Awards on $60K budget, generating over $661K in earned media.
• Secured sell-out of 2025 CCMA Awards within 36 hours during presale, introducing VIP bundles for incremental revenue exceeding $60K.
• Managed creative development and asset delivery across paid, organic, and promotional marketing efforts.
• Coordinated artist promotional events and sponsor activations with labels, managers, and media partners.

• Built paid digital campaigns generating $8.4M+ in revenue, driving ROI through data-focused optimizations.
• Digital strategy partner to sports venues and live-entertainment rights-holders, advising on digital fan engagement and demand-driving tactics for ticket sales.
• Created data-backed recommendations and industry pacing benchmarks to influence decision making and customer lifecycle journeys.
• Presented insights to executive stakeholders, translating complex measurement and attribution into clear actions.

• Led digital rebrand across web, social, and email, increasing donor and patron engagement.
• Managed editorial calendars, content rollout, and digital touchpoints to increase donor conversion and ticket engagement.
• Developed web and social campaigns to support season priorities and drive audience growth.

• Owned & managed a book of business of entertainment and festival advertisers, ensuring consistent performance and ongoing investment.
• Consulted clients on audience segmentation, lower-funnel optimization, and creative performance within Meta’s ecosystem.
• Delivered education on platform best practices and data-driven campaign workflows.
• Advised partners on audience segmentation, creative optimization, and attribution modeling - improving media efficiency and campaign ROI.
• Translated technical product concepts into actionable insights for non-technical stakeholders.

• Created and programmed content across web, email, and social for Ireland’s leading independent music festival.
• Supported digital and media communications for festival announcements and on-site social coverage.
• Organized media lists, serviced publicity assets, and contributed to event communications.