Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Keir Feehan

Vancouver,BC

Summary

Swiss-army knife marketing professional known for building 360 marketing campaigns that drive lead & revenue growth. Passion for solving complex problems, building cross-functional bridges, & driving decisions with data. An empathetic leader, attentive follower, & avid mental health advocate.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Manager, Digital & Experience

Dexcom
09.2018 - Current
  • Multi-functional marketer - owner of all digital marketing channels & systems, developed 360 marketing campaign from soup to nuts, & built CX function from the ground up.
  • Insights builder - captured a wide-shot view of patient experience via survey analysis, journey mapping, & cross-functional workshops that informed product go-to-market strategy.
  • Customer-focused leader - led multiple cross-functional projects to enhance customer experience; from improving product packaging to a direct-to-patient sample fulfillment program.
  • Process & systems thinker - increased qualified leads by 5x & reduced sales cycle by 22 days by optimizing the lead capture and sales support processes.
  • Content strategist & story-teller - launched organization's first-ever SEO driven content hub, improving organic traffic by 95% & conversions by 200%.

Brand Specialist

Maverick Communications Inc.
04.2017 - 08.2017
  • Brand activation - activated a brand-new revenue stream for the client through an in-community experiential marketing campaign & product demonstrations.
  • Product & sales messaging - exceeded client lead gen goals by 8x per event by honing the product narrative to be tailored, compelling, & concise.
  • Lead with empathy - listening and learning what customers (both external & internal) need builds bridges quickly.

Education

MBA -

Simon Fraser University
Vancouver, BC
12.2018

Bachelor of Commerce - Accounting

Saint Mary's University
Halifax, NS
05.2015

Skills

  • Brand & Marketing Strategy
  • Digital Platform Deployment
  • Project & Campaign Management
  • Sales Training & Enablement
  • Product Positioning
  • Research & Data Analysis
  • Patient & Provider Experience
  • Leadership, Mentorship, Public Speaking

Certification

Mental Health First Aid Training - Mental Health Commission of Canada, 2023

Sustainability Strategy - Harvard Business School Online, 2022

Strategy Execution - Harvard Business School Online, 2021

Digital Marketing - BrainStation, 2020

Timeline

Manager, Digital & Experience

Dexcom
09.2018 - Current

Brand Specialist

Maverick Communications Inc.
04.2017 - 08.2017

MBA -

Simon Fraser University

Bachelor of Commerce - Accounting

Saint Mary's University

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Keir Feehan