Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
References
Timeline
Generic

Keerthy Madhavan

Guelph,ON

Summary

Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Accomplished Digital Strategist with experience enhancing engagement, traffic and brand recognition with strategic initiatives. Versed in mitigating risks and eliminating campaign threats. Versatile Digital Strategist offering over 3 years of success developing, managing and improving online approaches.

Overview

3
3
years of professional experience

Work History

Digital Marketing Strategist-Google Ads

Teleperformance
Toronto, ON
06.2022 - Current
  • Managed Google Ads accounts for 120+ clients from Ecommerce, Retail, D2C, Media, Marketplace industries working with their digital marketing agencies in US & Canada with a portfolio quarterly revenue target of $2Mn CAD.
  • Overachieved quarterly targets in Q4 2023 (117%), Q4 2022(122%), Q3 2022 (125%).
  • Remained in the top 5% of the performers, mentored new hires, and participated in the Leadership program.
  • Implemented growth hacking techniques to plan, execute, & optimize performance marketing Google Ads campaigns for clients. Conducted AB testing and optimized CPI, CPA, ROAS for improved campaign performance.
  • Created best practices for the role to do effective pitching & implementation of Auto Apply Recommendations, Smart Bidding Strategies, Audience segmentation, Customizing Ad copy which was then followed across the floor.
  • Strategically assessed & achieved customer expectations via sales techniques, including effective questioning, client needs analysis, objection handling & competitive selling.

Outbound Sales Specialist-Bell Mobile

Nordia Inc
Toronto, ON
05.2021 - 06.2022
  • Conducted around 80 outbound sales calls per day to potential customers.
  • Utilized a consultative selling approach to identify customer needs and achieved targets of 20% conversions.
  • Gathered information on customer preferences and interests.
  • Worked as Inbound Sales Specialist during Overtime Hours achieving target of 50% conversion rate.
  • Maintained knowledge of current products, services, pricing plans, promotions, and policies. Identified opportunities for cross-selling additional products or services.
  • Participated in regular training sessions on new products and services or sales techniques.

Education

Boot Camp Course - Digital Marketing

University of Toronto
Toronto, ON
12-2023

Bachelor of Science - Electronics And Communication Engineering

University of Calicut
Kerala, India
08-2017

Skills

  • Content Strategy
  • Competitor Analysis
  • Google Analytics
  • Campaign Management
  • Customer Segmentation
  • Keyword Research
  • Google Adwords
  • Marketing Automation
  • Digital Advertising
  • Competitive Analysis
  • Machine Learning
  • ROI Understanding
  • Campaign Optimization
  • Customer Targeting
  • Strategic Planning

Affiliations

  • Full time Youtube for 4 years from 2017-2021 achieving over 310k subscribers on Youtube. Promoted brands through collaborations. Worked as a Freelance Digital Marketer.

Accomplishments

  • Received Top Digital Creator Award by Miss Kerala 2020 Board.
  • Received special incentives for over achieving targets in multiple quarters.

Languages

English
Professional
Malayalam
Native/ Bilingual
Hindi
Professional

References

References available upon request.

Timeline

Digital Marketing Strategist-Google Ads

Teleperformance
06.2022 - Current

Outbound Sales Specialist-Bell Mobile

Nordia Inc
05.2021 - 06.2022

Boot Camp Course - Digital Marketing

University of Toronto

Bachelor of Science - Electronics And Communication Engineering

University of Calicut

Similar Profiles

CREATE PROFILE
Keerthy Madhavan