KEELY M. WALLACE
Halifax,Nova Scotia
Summary
Passionate fundraising professional and analytical problem-solver with talents for team building, leading and motivating, as well as excellent community relations aptitude and relationship-building skills. Experienced in matrix organizations, able to work cross-functionally to achieve goals. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Believe in the power of fundraising and community.
Overview
12
12
years of professional experience
Work History
Associate Director Activations, Corporate Partners
Canadian Red Cross
09.2023 - Current
- Team lead with three direct reports
- Managing portfolio of national partners
- Overseeing development of new team structure
- Support development and approval of process, strategy, assets and tools for donor engagement
- Strategy and implementation of partner integrated direct mail campaigns
Associate Director, Community Engagement
Canadian Red Cross
12.2021 - 09.2023
- Accountable for delivering 1-year strategy and budget ($13 million nationally)
- Project lead for national retail campaign
- Developed strategy for donor portfolios including account maintenance, new business, growth of current, reporting and KPIs
- Led teams of up to 6 personnel, supervising daily performance as well as training and improvement plans.
- Assisted senior leadership in managing all aspects of operations
Director
Nova Scotia’s Community Haul
12.2020 - 12.2021
- Founding team member from ideation to launch phase
- Lead for customer service, B2B and B2C sales and vendor relations
- Grew subscriber base to 8,000 monthly with one-time sales exceeding 6000 customers
- Public brand representative
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Manager
IWK Foundation
10.2017 - 12.2020
- Led team of development professionals to support both community based and corporate giving partners and programs throughout the Maritimes
- Spearheaded internal corporate social responsibility education and initiatives
- Development, management and execution of $7.2 million revenue budget
- Responsible for fundraising strategy of IWK Telethon across four broadcast sites
- Primary Program Director for CMN & Canadian Children’s Hospital Foundations (CCHF)
Relationship Manager
IWK Foundation
10.2016 - 10.2017
- IWK lead for Children’s Miracle Network(CMN)
- Primary Program Director for CMN donors, increasing portfolio to $3 million in revenue
- Responsible for generating new campaigns and strategic corporate partnerships
- IWK representative for CMN National New Business Working Group
Philanthropy Officer
IWK Foundation
09.2015 - 10.2016
- Managed 150 donor relationships, responsible for donor journey from campaign activation to stewardship
- Worked with donors to raise $1.2 million in revenue
- Site lead for IWK Telethon in Cape Breton
- Organization lead for IWK Radiothon
Manager of Fund Development & Communications
YWCA Halifax
08.2014 - 09.2015
- Responsible for social media, media relations and crisis communications
- Managed and delivered fund raising activities including special events, third party events and corporate partnerships
Development Officer
University of New Brunswick
07.2013 - 08.2014
- Managed 200 donors and prospects during capital campaign
- Extensive travel, locally, nationally and internationally undertaking 138 unique personal visits with donors and prospects and attended alumni events
- Public speaking engagements
Campaigns and Community Outreach Officer
Stephen Lewis Foundation
02.2012 - 07.2013
- Designed and developed fundraising campaigns, focused on intended constituencies (traditional and new donors) while developing realistic fundraising targets
- Creation and rollout of media plans for national campaigns and initiatives with average of 100 media hits per campaign/initiative
- Led national fundraising initiative (Stride to Turn the Tide)
Dare Campaign & Media Organizer
Stephen Lewis Foundation
10.2011 - 02.2012
- Secured participation and endorsements from prominent Canadian talent
- Provided media support, gaining coverage in: The Globe and Mail, CBC Metro Morning, CTV, Toronto Star
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey.
Education
Ontario Graduate Certificate - Public Relations
Humber College Institute of TechnologyAdvanced Learning
Toronto, Ontario06.2011
Bachelor of Arts - History, Political Science Honours
University of New Brunswick
Fredericton, New Brunswick05.2009
Skills
- Strategic Fundraising
- Employee Motivation and Performance
- Leadership and People Development
- Policy and Procedure Adherence
- Results Orientation
- Build Revenue Streams
- Interdepartmental Partnerships
- Performance Optimization Strategies
- Board of Directors Support
- Project Management
- Effective Communicator and Public Speaker
Volunteer Experience
UNB Associated Alumni Councilor; September 2008- June 2013
· Communications Committee
Toronto UNB Young Alumni Chapter President; September 2010- June 2013
· Organized social and networking events for UNB Young Alumni living in Toronto
Canadian Representative, CMN Hospital Task Force; January 2017-December 2020
· The Canadian voice for CMN’s strategic decisions including key projects like the Fall Business Meetings
· Provide on the ground expertise and feedback for new partners and programs in Canada and the United States
Timeline
Associate Director Activations, Corporate Partners
Canadian Red Cross
09.2023 - Current
Associate Director, Community Engagement
Canadian Red Cross
12.2021 - 09.2023
Director
Nova Scotia’s Community Haul
12.2020 - 12.2021
Manager
IWK Foundation
10.2017 - 12.2020
Relationship Manager
IWK Foundation
10.2016 - 10.2017
Philanthropy Officer
IWK Foundation
09.2015 - 10.2016
Manager of Fund Development & Communications
YWCA Halifax
08.2014 - 09.2015
Development Officer
University of New Brunswick
07.2013 - 08.2014
Campaigns and Community Outreach Officer
Stephen Lewis Foundation
02.2012 - 07.2013
Dare Campaign & Media Organizer
Stephen Lewis Foundation
10.2011 - 02.2012
Ontario Graduate Certificate - Public Relations
Humber College Institute of TechnologyAdvanced Learning
Bachelor of Arts - History, Political Science Honours
University of New Brunswick
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