KEEGAN LOCKLEY
Petawawa,Canada
Summary
Purposeful marketing professional with a record of developing and executing high-impact strategies that boost profitability, expand markets, and enhance brand presence. Skilled in project management, team leadership, and campaign optimization, with a strong commitment to driving business growth. Eager to leverage expertise in a challenging role, making a lasting impact on organizational success and customer satisfaction.
Overview
4
4
years of professional experience
Work History
Sales and Operations Assosiate
Ry-J's Climbing Adventures
04.2025 - Current
- Coordinate delivery and setup of mobile attractions for private, corporate, and community events across Eastern Ontario.
- Operate and supervise attractions on-site, ensuring safety, customer satisfaction, and smooth event execution.
- Assist in business development by actively promoting services, handling client inquiries, and identifying sales opportunities during events.
- Support marketing initiatives, including social media content creation, brand awareness strategies, and customer outreach.
- Collaborate with team members to improve logistics efficiency and client experience, drawing on academic background in business and marketing.
Student Consulting Project
Adidas
09.2024 - 11.2024
- Designed and executed a comprehensive market activation plan to address a business challenge presented by adidas, focusing on enhancing brand positioning and consumer engagement.
- Conducted in-depth market research and data analysis to identify trends, consumer behaviors, and strategic opportunities.
- Led cross-functional collaboration with a diverse team to develop data-driven, innovative solutions that aligned with adidas’ brand and goals.
- Presented a compelling presentation and delivered high-impact recommendations.
Corporate Ticket Sales Associate
Ottawa Titans Baseball Club
04.2023 - 09.2024
- Provided professional customer service to each client by engaging, using active listening and effective interpersonal skills.
- Helped large volumes of customers each day with a positive attitude and focused on customer satisfaction.
- Recommended tailored packages and amenities to guests, ensuring personalized accommodations that aligned with individual preferences and requirements.
- Reviewed and updated customer information to maintain up-to-date records for high-quality service.
- Prepared customer invoices, accepted payments, and processed refund and cancellation requests.
- Created and maintained reports of sold tickets and payments received.
- Helped around the entire stadium with any tasks that needed to be completed.
Marketing & Sales Manager
Student Works Painting
01.2021 - 04.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Engaged and built connections with customers while talking about the business through sales calls and face-to-face interactions.
- Updated and maintained internal databases with accurate information.
- Assisted with the development of event strategies and tactical plans to achieve marketing goals.
- Adapted to challenges by proactively addressing rejections in the sales process.
- Utilized experience and observations to refine and customize sales pitches, effectively overcoming homeowner objections.
Education
Honours Bachelors of Commerce - Sports Administration
Laurentian University
06-2025
Skills
- Strategic Brand Development
- Customer Experience Management
- Results-Oriented
- Proficient in Prospecting and Lead Generation
- Customer service
- Interpersonal and written communication
- Relationship building
- Customer focused
Publications
- Dale Hooper - General Manager of FanDuel Canada
- "I Guess I've Always Been a Natural"
- Riley Vaillancourt - Nepean Raiders Hockey
- "Injury to Opportunity"
Timeline
Sales and Operations Assosiate
Ry-J's Climbing Adventures
04.2025 - Current
Student Consulting Project
Adidas
09.2024 - 11.2024
Corporate Ticket Sales Associate
Ottawa Titans Baseball Club
04.2023 - 09.2024
Marketing & Sales Manager
Student Works Painting
01.2021 - 04.2024
Honours Bachelors of Commerce - Sports Administration
Laurentian University
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