Keegan Borges
Digital Marketing Manager, Strategiest, & Founder
Toronto,ON
Summary
Strategic digital marketing leader with over six years of experience driving brand growth, audience engagement, and digital innovation across North America. Adept at bridging creative storytelling with data-driven strategy to deliver measurable business impact. Known for leading high-performing teams, building cross-functional alignment, and developing scalable digital and social ecosystems that strengthen brand presence and unlock new revenue streams. Passionate about inspiring collaboration, leveraging insights to inform strategy, and driving meaningful connection between brands and their audiences.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Digital Marketing Manager
Virox Technologies Inc.
Oakville, ON
03.2023 - Current
- Marketing Strategy & Implementation: Developed and managed annual marketing strategies for niche markets, including the execution of daily activities, optimization of website content, and management of SEO/SEM efforts to enhance brand visibility and engagement.
- Digital Marketing & Analytics: Oversaw the management of project budgets, financial reporting, and vendor relationships to ensure timely and budget-compliant project delivery. Conducted monthly analytics for brand websites, social media, and email campaigns to identify successes and areas for improvement.
- Brand Management & Compliance: Ensured adherence to brand guidelines across digital platforms, collaborating with internal and external stakeholders to maintain consistency. Managed the development of marketing assets, including digital ads and social content, through partnerships with agencies.
- Cross-functional Collaboration: Worked closely with cross-functional teams to integrate marketing strategies with broader company objectives, enhancing overall brand strategy and execution.
- Marketing Automation & Digital Advertising: Led marketing automation campaigns using HubSpot, maintaining the contact database, and managing digital advertising campaigns to ensure creative excellence and performance optimization.
Founder, Digital Marketing Strategist
Strivergy
06.2019 - Current
- Consulted and worked collaboratively with small-medium-sized businesses to create and elevate an online presence and digital marketing strategy, based on their business objectives
- This includes various social platforms, websites, E-commerce, digital advertising (PPC), and more
- Digital Content Team Leadership: Fostered relationships with industry specialists to develop a high-performing content creation team to execute on client digital assets including photo, video, graphic design, copywriting and podcasts.
Marketing Specialist
Virox Technologies Inc
Oakville, ON
10.2019 - 03.2023
- Marketing Strategy & Execution: Collaborated with executive-level directors to develop and execute complete marketing strategies, leveraging a data-driven approach (forecasting, measurement & reporting of KPI's) to deliver against business objectives
- Social Media & Content Management: Developed and executed social media strategies & calendars for 2 North American brands
- Led the production of creative digital content amongst external agencies and freelancers, achieving KPI metrics for followers and engagement
- Brand & Website Development: Created & managed complete brand guidelines for 3 house brands, ensuring consistent implementation & alignment from agency partners
- Identified & partnered with web agencies, leading the strategic development of 3 brand websites using consumer insights & web analytics
- Consumer, Market & Industry Research: Led cross-functional teams in gathering market research to identify end-user pain points & elevate the Voice of the Customer, fuelling content & brand strategy.
Inside Sales Specialist
Naylor Building Partnerships
Oakville, ON
09.2018 - 02.2019
- Lead Generation: Leveraged digital and traditional approaches to generate leads for potential sales from B2B prospect lists
- CRM Management: Maintained CRM Database through constant customer contact, and developed and monitored email-marketing campaigns to build awareness with our target audience
- Reporting: Prepared and reviewed monthly reporting analytics to identify and suggest improvements to company leadership.
Small Business Specialist, Manager on Duty
Rogers Communications
Mississauga, ON
05.2015 - 09.2019
- Analyzed business needs and provided comprehensive wireless solutions for small business owners
- Maintained knowledge of promotions in various revenue streams, including B2B and B2C environments
- Created small business leads and followed up to ensure conversion into a new sale
- Led the onboarding and training of new team members, as well as the management of activities on the floor, effectively enhancing the customer experience while professionally embodying the values of the organization
- Managed inventory and cash flow responsibilities for the store, and supported the team in achieving both individual and collective performance targets as established by the company.
Education
Brand Specialist - Masterclass -
Level C
Online 01.2023 - 02.2023
Certificate, Foundations of Digital Strategy & Marketing Management -
University of Toronto
Toronto, ON 01.2021 - 03.2021
BBA - Marketing Management
Sheridan College, Pilon School of Business
Mississauga, ON 09.2014 - 06.2018
Skills
Digital Strategy
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