KEANNA MAVES
Stittsville,ON
Summary
Results-driven retail leader with 9+ years of experience driving sales growth, executing merchandising strategy, developing high-performing teams, and building strong retail and vendor partnerships within high-volume premium retail environments. Proven success exceeding sales targets through KPI analysis, localized business planning, customer engagement strategies, and operational execution. Strong background in prestige beauty retail, consultative selling, promotional execution, team coaching, and brand-focused customer experience.
Overview
11
11
years of professional experience
Work History
Beauty Manager
Shoppers Drug Mart
06.2022 - Current
- Lead a high-volume prestige beauty business with accountability for sales performance, merchandising execution, inventory management, promotional strategy, and team development
- Consistently exceeded annual sales targets by 8–12% through KPI analysis, localized business planning, customer engagement initiatives, and strategic merchandising execution
- Successfully grew a major beauty brand account to approximately three times the national average through relationship management, targeted merchandising, and consistent focus on sell-through performance
- Partner regularly with vendors, brand representatives, and retail leadership teams to execute product launches, promotional campaigns, training initiatives, and merchandising strategies
- Analyze sales trends, promotional performance, inventory reporting, and customer purchasing behaviors to identify growth opportunities and improve business performance
- Coach and develop team members on product knowledge, customer engagement strategies, selling behaviors, and merchandising standards to support performance goals
- Maintain inventory variance near 1% while achieving some of the lowest shrink results in the region through disciplined inventory management and operational execution
- Ensure consistent execution of visual merchandising standards, promotional directives, pricing initiatives, and operational compliance within a fast-paced retail environment
Beauty Specialist & Front Store Supervisor
Shoppers Drug Mart
04.2017 - 06.2022
- Delivered consultative customer service within a high-volume retail environment focused on premium beauty and skincare brands
- Supported merchandising execution, promotional launches, inventory management, and visual presentation initiatives
- Assisted in coaching team members on customer engagement, product knowledge, and selling strategies
- Maintained strong operational standards while supporting sales growth and customer experience objectives
- Collaborated with brand representatives and store leadership to support promotional events and product launches
Shift Manager
McDonalds
08.2015 - 04.2017
- Coordinated team efforts in fast-paced, high-volume environment to enhance service delivery
- Supervised daily operations, overseeing staffing, tracking inventory, and reconciling cash to ensure smooth workflow
- Ensured compliance with corporate procedures and safety standards to maintain operational integrity
Education
Honours Bachelor of Arts, Cum Laude - Psychology
University of Ottawa
Ottawa, ON04-2025
Skills
Vendor & Brand Relationship Management
Sales Growth & KPI Analysis
Merchandising & Promotional Execution
Prestige / Premium Retail Experience
Vendor & Brand Relationship Management
Team Coaching & Development
Customer Experience Strategy
Retail Operations & Business Planning
Inventory Management & Forecasting
Consultative Selling
Product Launch Execution
Performance Analysis & Reporting
Visual Merchandising
Strategic Business Development
Timeline
Beauty Manager
Shoppers Drug Mart
06.2022 - Current
Beauty Specialist & Front Store Supervisor
Shoppers Drug Mart
04.2017 - 06.2022
Shift Manager
McDonalds
08.2015 - 04.2017
Honours Bachelor of Arts, Cum Laude - Psychology
University of Ottawa