Summary
Overview
Work History
Education
Skills
AFFILIATIONS
Languages
Timeline
Generic

KAYLA WHITE

Gander,Canada

Summary

  • Bachelor of Arts in Communications, minor in French, specializing in public relations and communication strategies.
  • Over 7 years of experience leading communication initiatives for municipal government.
  • Proficient in both English and French.
  • Proven expertise in crafting high-impact press releases, media statements, public announcements, and dynamic digital content to reach diverse audiences.
  • Expertise in digital communication, including social media, website management, and graphic design to enhance community engagement and brand visibility.
  • Strategic thinker with a proven ability to develop and execute branding strategies aligned with organizational goals.
  • Skilled in building partnerships with stakeholders to support community initiatives.
  • Strong organizational skills in planning, procedural formulation, and deadline management.

Overview

8
8
years of professional experience

Work History

Communications Officer

Town of Gander
02.2018 - Current
  • Lead communications to align Town initiatives with community goals, enhancing engagement
  • Produce engaging multimedia content such as videos and infographics to support various marketing efforts
  • Manage digital platforms, using analytics to boost visibility and content effectiveness
  • Execute outreach campaigns, engaging stakeholders and residents effectively
  • Foster media relations, creating collaboration opportunities and improving coverage
  • Conceptualize and implement forward-thinking communication plans, aligning organizational goals with evolving community needs

Marketing Coordinator

TownSuite Municipal Software
10.2017 - 02.2018
  • Built strong municipal client relationships, boosting satisfaction and retention
  • Managed client communications, ensuring timely responses and effective need resolution
  • Coordinated webinars and meetings to increase client engagement and software visibility
  • Created and edited content for promotional materials, enhancing message clarity
  • Promoted software at conferences, increasing brand awareness in the municipal sector

Library Assistant

Gander Public Resource Library
04.2017 - 11.2017
  • Registered new borrowers, enhancing user database accuracy and efficiency
  • Organized and led library programs, boosting community engagement
  • Instructed patrons in digital skills, improving technology access and literacy

Special Events Assistant

Town of Gander
02.2017 - 10.2017
  • Coordinated events with precision, achieving high attendee satisfaction and seamless logistics
  • Streamlined event setup and enhanced overall logistics
  • Overseen comprehensive event details, from guest lists to venue arrangements, ensuring excellence
  • Collaborated with stakeholders to boost community engagement and enrich event experiences

Project Coordinator

Tombolo Multicultural Festival of Newfoundland and Labrador Inc
03.2017 - 08.2017
  • Spearheaded Canada's 150th Anniversary events in Gander, fostering partnerships with local government and community groups for impactful celebrations
  • Developed marketing materials and media relations, enhancing event visibility and participation
  • Cultivated strong media relationships, participating in interviews and creating compelling promotional materials to boost event visibility
  • Leveraged creative strategies to unite diverse community groups, fostering a sense of national pride and multicultural appreciation

Education

Bachelor of Arts - Communications Major, French Minor

Memorial University
12.2016

Level III with Honours - French Immersion Diploma

Gander Collegiate
Gander, NL
06.2011

Skills

  • Communications
  • Public Relations
  • Social Media Management
  • Website Management
  • Strategic Planning
  • Brand Messaging
  • Writing
  • Graphic Design
  • Photography and Video
  • Project Management
  • Research
  • Analytics Reporting
  • Attention to Detail
  • Decision-Making
  • Multitasking
  • Reliability

AFFILIATIONS

Canadian Association of Municipal Communicators, 2024-10-01, Present

  • Actively participate in professional development sessions to enhance communication skills and stay updated on industry best practices.


International Association of Business Communicators, 2018-01-01, 2021-01-01

  • Engaged in professional development sessions focused on advancing strategies in business communication and networking with industry professionals.

Languages

English
French

Timeline

Communications Officer

Town of Gander
02.2018 - Current

Marketing Coordinator

TownSuite Municipal Software
10.2017 - 02.2018

Library Assistant

Gander Public Resource Library
04.2017 - 11.2017

Project Coordinator

Tombolo Multicultural Festival of Newfoundland and Labrador Inc
03.2017 - 08.2017

Special Events Assistant

Town of Gander
02.2017 - 10.2017

Level III with Honours - French Immersion Diploma

Gander Collegiate

Bachelor of Arts - Communications Major, French Minor

Memorial University

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KAYLA WHITE