Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Kayla Perez

Markham,ON

Summary

Highly creative Marketing Manager with over 4 years of experience managing marketing campaigns and strategies for enclosed shopping centres with 150+ retailers. Experience in in transforming marketing and advertising strategies into desired results. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.


Overview

6
6
years of professional experience

Work History

Marketing Manager

Promenade Limited Partnerships
06.2023 - Current
  • Created company brand messaging, collateral materials, customer events and promotional strategies
  • Collaborate with Specialty Leasing Manager to enhance center revenue by implementing markets, pop-up concepts, and short-term tenant arrangements
  • Report on relevant social media, traffic, sales and event metrics to ownership team including recommendations to adjust strategy if needed
  • Execute brand voice and creative concepts in all internal and external communication, ensuring all customer-facing touchpoints deliver holistic and integrated brand experience
  • Strategically plan, manage, and execute social content calendar by developing content concepts from ideas to completion
  • Develop budget and strategy that aligns with leadership's objectives, aiming to generate increased sales and foot traffic for shopping center.
  • Oversee implementation, operation and promotion of centre’s gift card program
  • Responsible for development and direction of Guest Services department and team of 6 representatives

Social Media Content Creator

Personal Brand
11.2020 - Current
  • Cultivated and engaged audience of over 10,000+ on Instagram and TikTok collectively by delivering original fashion and lifestyle content
  • Collaborate with brands to develop original content for use of paid ads, brand posting, sponsored content and influencer marketing
  • Analyze campaign metrics to optimize performance and drive desired KPI's for brands
  • Create and leverage trending topics on social media to increase reach and impressions on personal and brand collaboration posts
  • Maintained audience engagement to foster a sense of community through responding to comments, direct messages, hosting Q&A's and creating engaging polls.
  • Managed content across multiple platforms for widest audience reach.

Marketing Manager

Jones Lang LaSalle - Oshawa Centre
11.2020 - 05.2023
  • Create and execute the annual marketing plan for enc in collaboration with the General manager tailored to engage shoppers and drive increased sales, foot traffic, and dwell time
  • Develop, manage, and track the annual marketing budget and analytics in collaboration with the Regional Marketing Director
  • Collaborate with external agencies to formulate media buy campaigns, develop creative briefs, and organize campaign strategies
  • Enhance center revenue through collaboration with the Specialty Leasing Manager
  • Develop and maintain regular communication with over 250 retailers to support business objectives and centre sales targets
  • Ensure consistent execution of the brand voice across all mall and online experiences
  • Build relationships with influencers and community members to raise brand awareness
  • Cultivate and sustain collaborations with local charities, organizations, and influential individuals.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Marketing Coordinator

Ivanhoe Cambridge - Oshawa Centre
02.2020 - 11.2020
  • Support marketing director in organizing and setting up events, programs, and signage initiatives
  • Contribute proactively to planning and implementation of marketing activities
  • Cultivate and uphold positive and cooperative relationships with retail tenants, suppliers, and center personnel
  • Manage updates for social media accounts (Instagram and Facebook), website, and digital activations within mall
  • Support with customer inquiries, address guest services needs, and contribute to any gift card initiatives.

Product Analyst

Johnson Controls Inc.
12.2018 - 01.2020
  • Draft and circulate various communications, including releases, discontinuation notices, and product change notifications for both internal and external audiences
  • Play pivotal role in evaluating marketing materials for products, determining necessary actions to enhance sales, such as creating sales presentations, conducting working demos, producing product videos, etc.
  • Support development of product roadmap and align key stakeholders on priorities, sequencing, delivery status and launch plans
  • Track industry trends and contribute significantly to market and competitive analysis, identifying opportunities for optimal product positioning
  • Aid in defining JCI product requirements by comprehending client needs, staying informed about industry trends, and understanding existing JCI products.

Education

Bachelors of Commerce - Marketing

Toronto Metropolitan University
Toronto, ON
05.2017

Skills

  • Strategic Marketing Planning
  • Market Research and Analysis
  • Social Media Marketing
  • Campaign Development and Execution
  • Event Planning and Management
  • Customer Relationship Management(CRM)
  • Budgeting and Financial Management
  • Customer Segmentation and Targeting
  • Marketing campaigns
  • Social Media Platforms
  • Canva, Adobe Acrobat
  • Microsoft PowerPoint & Excel

Languages

English
Full Professional

Timeline

Marketing Manager

Promenade Limited Partnerships
06.2023 - Current

Social Media Content Creator

Personal Brand
11.2020 - Current

Marketing Manager

Jones Lang LaSalle - Oshawa Centre
11.2020 - 05.2023

Marketing Coordinator

Ivanhoe Cambridge - Oshawa Centre
02.2020 - 11.2020

Product Analyst

Johnson Controls Inc.
12.2018 - 01.2020

Bachelors of Commerce - Marketing

Toronto Metropolitan University

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Kayla Perez