Kayla Pelly
Toronto,ON
Summary
Data-driven Digital Marketing Analyst with a proven track record of optimizing social media strategies to boost engagement and conversions. Expertise in growing accounts and delivering performance media results through paid and organic campaigns. Adept at analyzing digital marketing trends to inform content creation and campaign ideation.
Overview
4
4
years of professional experience
Work History
Freelance Social Media Marketer
Self-employed
09.2024 - Current
- Leading the development and execution of social media campaigns across platforms like Facebook and Instagram, including content creation, scheduling, and performance tracking.
- Implementing communication strategies that align with client goals, driving consistent branding and increased engagement.
- Analyzing campaign performance metrics and providing actionable insights to optimize future campaigns for higher engagement and conversions.
Digital Marketing Analyst
Ebase Solutions
04.2023 - Current
- Led the creation and execution of a content strategy that increased key platform metrics by 200% within one year.
- Managed cross-channel marketing campaigns that led to a 20% increase in lead generation and a 15% improvement in client acquisition.
- Conducted data-driven analyses on social media performance, identifying top-performing content trends and providing actionable insights for future campaigns.
Owner and Lead Swimming Instructor
Self-Employed
05.2020 - Current
- Spearheaded marketing initiatives that expanded the client base by 50% each summer through strategic digital campaigns.
- Oversaw all operations, including recruitment and event coordination, ensuring high-quality client service.
- Executed paid social media campaigns and email marketing, driving business growth and customer retention.
Content Marketing Coordinator Intern
Willful
05.2022 - 08.2022
- Launched and grew Willful's TikTok account by 35% in follower count within the first month, using creative content strategies tailored to the platform.
- Wrote long-form blog content, repurposing it into engaging social media posts across multiple platforms to drive consistent messaging and audience growth.
- Assisted in influencer marketing campaigns that resulted in a 40% boost in brand exposure, contributing to a 10% increase in product inquiries.
- Conducted campaign performance analysis, reporting on engagement metrics and identifying areas for optimization.
Account Manager Intern
Postalgia
05.2021 - 08.2021
- Assisted in onboarding new clients by coordinating with various teams involved in setup, integration process, ensuring a smooth transition experience.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Bachelor of Arts - Communication Studies, Minor in Creative Industries
Wilfred Laurier University
04.2023
Skills
- Social Media Campaign Management – Expertise in developing, executing, and optimizing social media campaigns across platforms like TikTok, Instagram, and LinkedIn
- Performance Analysis & Reporting – Strong ability to track, analyze, and report on social media metrics and ad campaign performance to provide actionable insights
- Content Strategy & Creation – Proficiency in creating engaging content strategies that align with brand goals, driving increased engagement and audience growth
- Digital Marketing Optimization – Experience in optimizing digital marketing campaigns to improve ROI, enhance brand awareness, and increase conversion rates
Timeline
Freelance Social Media Marketer
Self-employed
09.2024 - Current
Digital Marketing Analyst
Ebase Solutions
04.2023 - Current
Content Marketing Coordinator Intern
Willful
05.2022 - 08.2022
Account Manager Intern
Postalgia
05.2021 - 08.2021
Owner and Lead Swimming Instructor
Self-Employed
05.2020 - Current
Bachelor of Arts - Communication Studies, Minor in Creative Industries
Wilfred Laurier University
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