Kayla Pelly
Toronto,ON
Summary
Detail-oriented and data-driven Digital Marketing Analyst with experience in content strategy creation, campaign management, and optimization across multiple platforms. Proven success in driving engagement, analyzing performance metrics, and collaborating with cross-functional teams.
Overview
4
4
years of professional experience
Work History
Freelance Social Media Marketer
Self-employeed
05.2024 - Current
- Provide social media marketing services for clients, creating and executing content strategies that enhance engagement and brand awareness.
- Develop tailored social media campaigns that align with clients’ business goals, driving significant traffic and conversions.
- Manage client accounts across platforms such as Instagram, Facebook, LinkedIn, and Twitter, producing measurable results through data analysis and strategic optimization.
- Collaborate with clients to implement brand-consistent visuals and messaging, leading to improved customer loyalty and market growth.
Digital Marketing Analyst
Ebase Solutions
04.2023 - Current
- Created and executed a comprehensive content strategy that aligned with business objectives, resulting in a 200% increase in key platform metrics within one year.
- Optimized campaigns and performance metrics across multiple social media platforms, driving engagement and brand awareness.
- Managed campaign set-up and tracking, ensuring seamless execution and reporting for multiple clients.
- Provided actionable insights through analysis of social media and web traffic data, optimizing client outcomes through detailed reports.
Owner and Lead Swimming Instructor
Self-Emplyed
05.2020 - Current
- Lead strategic marketing initiatives that expanded the client base by over 50% each summer.
- Manage operations including recruitment, training, and payroll, ensuring a high-quality service experience for all clients.
- Implement data-driven marketing strategies using social media, paid advertisements, email campaigns, and word-of-mouth referrals, growing the business from the ground up.
Content Marketing Coordinator Intern
Willful
05.2022 - 08.2022
- Created and executed social media content across multiple platforms, launching the Willful TikTok account and strategy.
- Analyzed performance data to optimize content, resulting in improved engagement metrics across all channels.
- Assisted with influencer marketing outreach, securing partnerships with key creators to increase brand visibility.
Account Manager Intern
Postalgia
05.2021 - 08.2021
- Assisted in onboarding new clients by coordinating with various teams involved in setup, integration process, ensuring a smooth transition experience.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Bachelor of Arts - Communication Studies, Minor in Creative Industrie
Wilfrid Laurier University
Waterloo, ON04.2023
Skills
- Campaign Management: Experience in coordinating social media and digital marketing campaigns, including content creation, scheduling, and performance tracking
- Data Analysis: Proficient in analyzing digital media metrics, generating reports, and providing optimization recommendations
- Content Strategy: Developed and executed content strategies that align with business goals, driving audience engagement and growth
- Digital Marketing: Experience with programmatic advertising, social media strategy, and audience engagement
- Tools: Excel, Microsoft Office, Asana, Canva
- Collaboration: Ability to work effectively across multiple teams and stakeholders to achieve campaign success
Timeline
Freelance Social Media Marketer
Self-employeed
05.2024 - Current
Digital Marketing Analyst
Ebase Solutions
04.2023 - Current
Content Marketing Coordinator Intern
Willful
05.2022 - 08.2022
Account Manager Intern
Postalgia
05.2021 - 08.2021
Owner and Lead Swimming Instructor
Self-Emplyed
05.2020 - Current
Bachelor of Arts - Communication Studies, Minor in Creative Industrie
Wilfrid Laurier University