
Sales professional with a background in craft beverage and a focus on building strong relationships across retail, hospitality, and industry partners. Experienced in territory management, product launches, and helping brands build presence in competitive markets. Known for being hands on, dependable, and someone people trust to follow through.
• Lead all sales operations as the sole Sales Manager, overseeing territory development and account growth across British Columbia
• Build and maintain relationships with retail and hospitality partners while expanding product distribution and placements
• Work closely with the BC Liquor Distribution Branch (BCLDB) on product listings, distribution coordination, and inventory flow
• Produce sales forecasts and demand planning insights that support production scheduling and inventory management
• Manage order processing, invoicing, and accounts receivable while maintaining strong communication with customer accounting teams
• Utilize EKOS, Benji Pays, HubSpot, and Zoho to manage sales activity, customer relationships, and financial tracking
• Execute brand activations, tastings, and industry events to increase product visibility and sell-through
• Led the mixology team during the launch phase of the food and beverage program, expanding operations from one to four revenue generating venues within the first six months
• Designed beverage menus tailored to each venue concept and guest preferences
• Developed and delivered staff training programs to strengthen product knowledge and service standards
• Established operational procedures to ensure consistency across multiple bar programs
• Managed supplier relationships and beverage sourcing to support evolving beverage programs
• Delivered consultative sales presentations to prospective members through guided property tours and structured sales discussions
• Identified customer needs through strategic questioning and tailored membership solutions accordingly
• Built strong relationships with prospective and existing members throughout the sales process
• Successfully guided clients through the full contract and documentation process
• Managed and developed the GTA West territory across retail and on-premise accounts
• Built strong relationships with buyers, bar operators, and key decision makers across the territory
• Worked closely with the Liquor Control Board of Ontario (LCBO) to support product listings and distribution management
• Maintained a structured call cycle prioritizing high value accounts and growth opportunities
• Increased distribution across the territory and achieved top company sales and product listings during multiple reporting periods
• Utilized CRM tools to track account activity, customer interactions, and sales performance
• Held senior leadership responsibility for beverage programs across approximately 20 hospitality venues in Vancouver and Toronto
• Oversaw financial performance, supplier partnerships, beverage strategy, and operational standards
• Developed and mentored bar managers and beverage teams to maintain high service and product knowledge standards
• Played a key role in multiple successful venue openings, supporting beverage program development and operational setup
• Standardized ordering, inventory management, and cost control procedures across locations
• Managed daily operations including staffing, scheduling, payroll, budgeting, and financial performance for high volume venues
• Recruited, trained, and mentored staff while building high performing service teams
• Developed strategies to improve operational efficiency, guest experience, and profitability
• Managed beverage purchasing including liquor, wine, and draft beer programs with up to 50 rotating taps
• Maintained weekly inventory and pricing strategies to keep cost of goods within target margins
• Curated rotating craft beer selections and seasonal cocktail menus
• Built relationships with breweries and beverage suppliers to support menu development and events
Territory Sales Management
Retail & Hospitality Account Development
Regulated Market Distribution (BCLDB and LCBO)
Sales Forecasting and Demand Planning
Product Education and Training
Brand Activations and Events
CRM Systems (HubSpot, Zoho)
EKOS