Kayla Guran
Summary
Creative and results-driven social media strategist with deep experience producing content and developing brand narratives for beauty, wellness, and lifestyle brands. I partner with influencers and brands to craft elevated, mobile-first content, execute platform-specific growth strategies, and drive meaningful engagement across Instagram, TikTok, and more. Skilled in short-form video editing, social management, trend forecasting, and influencer/UGC partnerships, I bring a uniquely intuitive visual eye paired with a data-informed approach to digital storytelling. Proven ability to scale social presence, strengthen brand identity, and convert content into community and commerce.
Overview
3
3
years of professional experience
Work History
Founder of a Creative Studio
Self-Employed / Freelance
08.2024 - Current
- Partner with brands, influencers, and tastemakers to craft visually compelling content that strengthens digital presence and brand identity.
- Lead full-service content creation across platforms, including iPhone, digital, and film photography, short-form video, and stylized Reels.
- Develop platform-specific social strategies rooted in storytelling and performance metrics to drive engagement and follower growth.
- Concept and design mood boards and visual direction for brand launches, seasonal campaigns, and influencer shoots.
- Built and executed a multi-platform content and social strategy for an influencer, including content ideation, short-form video editing, ShopMy optimization, and broadcast channel development—driving growth, engagement, and brand deal opportunities.
Social Media Manager
Elsi Creative
02.2024 - Current
- Capture behind-the-scenes content during shoots
- Transform captured photos and videos into engaging content and reels
- Help curate innovative ideas to enhance the creative visions and marketing strategies for our clients
- Manage clients' social media accounts
- Schedule and post content at designated times
- Engage with audience comments, tags, and direct messages
- Research and curate influencers and UGC creators for brand collaborations, managing all email outreach and communications
- Research emerging trends, brainstorm content ideas, and film/edit TikTok videos to align with trending formats and client brand aesthetics
- Track performance metrics and apply data-driven insights to optimize social media content strategies
Social Media and Influencer Marketing Manager
Elsi Creative
09.2024 - 04.2025
- Captured behind-the-scenes content during shoots to enhance brand storytelling.
- Transformed photos and videos into engaging content and reels for social media.
- Curated innovative ideas to elevate creative visions and marketing strategies for clients.
- Managed multiple social media accounts, maintaining consistent branding and timely content updates.
- Scheduled and posted content at optimal times to maximize engagement.
- Engaged with audience comments, tags, and direct messages to foster community.
- Researched and curated over 100 influencers and UGC creators a month for brand collaborations, facilitating outreach and negotiation communications.
- Tracked performance metrics and applied data-driven insights to refine social media strategies.
Director of Sisterhood
Alpha Phi Sorority
01.2024 - 12.2024
- Plans and executes competitive, engaging sisterhood events
- Develops programs that increase morale and encourage member interaction
- Plans and executes all chapter retreats, working with the VP New Member Education & Member Experience and New Member Education & Member Experience Advisor to develop the retreat agendas
- Oversees the Ivy Linker program and Big Sister/Little Sister program, including conducting matching and planning and execution of reveal with approval from VP New Member Education & Member Experience
- Collaborates with the VP New Member Education & Member Experience to plan events for new members to become well acquainted with initiated members
- Plans Inspiration Days/Week leading up to Court of Ivy and Initiation, in conjunction with the Chaplain
- Develops and executes the chapter's senior engagement programming
Social Media Manager
Teague Classical Pilates
12.2022 - 08.2023
- Develop and execute company's social media strategy, resulting in a 3,000%+ increase in engagement
- Design and implement 4-6 posts weekly garnering 36k impressions and increasing follower count by 32%
- Capture and edit content across Instagram and Tiktok, effectively reaching target audience
- Monitor and analyze social media metrics regularly to evaluate campaign effectiveness, facilitating data-driven adjustments to strategy
Education
B.A. - Philosophy
University of California, Los Angeles (UCLA)
06-2025
Philosophy for Transfer AAT -
Santa Barbara City College
01.2023
Skills
- Social Media Strategy (Instagram, TikTok, Pinterest)
- Short-Form Video Editing (Reels, TikTok)
- iPhone, Digital, & Film Photography
- Creative Direction & Visual Storytelling
- Influencer & UGC Partnership Management
- Trend Forecasting & Content Ideation
- Platform-Specific Growth Strategy
- Community Management & Engagement
- Content Calendar Planning & Execution
- Social Copywriting & Brand Voice Alignment
- ShopMy Optimization & Affiliate Strategy
- Social Analytics & Performance Reporting
- Campaign Recaps & Analysis
- Moodboarding & Creative Concept Development
- Social Publishing Tools (eg Later, Planoly, Meta Business Suite)
- Digital Brand Building for DTC & Luxury Brands
Websites
- https://www.canva.com/design/DAGf0gWcJxI/sz-Hx6Y5ybbKulvFyFDUbA/view?utm_content=DAGf0gWcJxI&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h15f1d27cfc
- https://www.canva.com/design/DAGfz7ARxBM/a4WOL3OL6QCU9SpICu1NnA/view?utm_content=DAGfz7ARxBM&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h8c2823d69c
Timeline
Social Media and Influencer Marketing Manager
Elsi Creative
09.2024 - 04.2025
Founder of a Creative Studio
Self-Employed / Freelance
08.2024 - Current
Social Media Manager
Elsi Creative
02.2024 - Current
Director of Sisterhood
Alpha Phi Sorority
01.2024 - 12.2024
Social Media Manager
Teague Classical Pilates
12.2022 - 08.2023
B.A. - Philosophy
University of California, Los Angeles (UCLA)
Philosophy for Transfer AAT -
Santa Barbara City College
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