Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Katzy Serrano

Fullerton

Summary

Results-driven communications and engagement strategist with a track record of creating persuasive messaging that drives action. Adept at understanding human psychology, crafting compelling narratives, and developing strategic marketing campaigns that convert. Proven ability to engage audiences, build trust, and position brands as industry leaders—critical skills in recruitment, employer branding, and candidate outreach.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Talent Acquisition Specialist

Farmers Insurance
11.2024 - 02.2025
  • Applied marketing and engagement strategies to talent acquisition, enhancing candidate interest and response rates
  • Partnered with the District Manager to refine messaging using recruitment sales funnels- making job postings and outreach more compelling
  • Assisted in sourcing, engaging, and interviewing potential hires, ensuring a strong talent pipeline
  • Supported interview coordination and onboarding processes, ensuring candidates had a seamless hiring experience

Founder & Copywriting Expert

Sales Copy Matters
01.2022 - Current
  • Crafted high-impact sales messaging that helped businesses generate multiple 5- and 6-figure months
  • Developed conversion-driven email sequences, landing pages, and ad copy that attracted high-quality leads and customers
  • Applied deep audience research and psychology-driven copywriting to resonate with ideal clients and inspire immediate action
  • Partnered with entrepreneurs and businesses to position their offers effectively in competitive markets, resulting in increased revenue and customer engagement
  • Built highly targeted marketing funnels, similar to a well-optimized recruitment pipeline—ensuring the right message reached the right audience at the right time
  • Leveraged storytelling to differentiate brands, elevate their authority, and turn cold prospects into long-term clients—a critical skill for recruitment and employer branding

Sales Support Specialist

Fastenal
02.2020 - 03.2021
  • Strengthened client relationships through clear communication and tailored solutions, leading to repeat business and higher retention
  • Collaborated closely with the sales team to identify client needs and provide tailored solutions, strengthening customer relationships and driving repeat business
  • Played a pivotal role in processing and expediting orders, ensuring accuracy and timeliness to meet customer expectations

Assistant Manager

Bose Corporation
04.2014 - 10.2018
  • Recruited, trained, and developed a high-performing sales team, ensuring employees could effectively communicate product value to customers
  • Used strategic sales techniques to drive engagement and revenue growth, exceeding company objectives by helping team reach 105%-110% of store sales goals during first three months of position.
  • Mentored employees on effective communication and persuasion techniques, improving their ability to convert prospects into buyers

Certified Teller Trainer & Senior Teller

Farmers & Merchants Bank of Long Beach
02.2010 - 04.2014
  • Trained and mentored new hires in customer engagement and persuasive sales techniques, ensuring high levels of client satisfaction
  • Ensured delivery of exceptional client service by assisting each customer and referring various products and services of benefit resulting in overall branch growth and consistently exceeding sales goals.
  • Led internal training sessions on effective communication and customer service best practices

Education

High School -

Robert A. Millikan High School

Skills

  • Persuasive Messaging & Storytelling
  • Candidate & Customer Engagement
  • Employer Branding & Value Proposition Positioning
  • Relationship Building & Trust-Based Marketing
  • Strategic Communication & Copywriting
  • Funnel Development & Lead Conversion
  • Interview & Onboarding Support
  • Teamwork and collaboration
  • Customer service

Websites

Certification


  • CPR/AED Certification
  • Forklift Certification
  • NASM Certified Personal Trainer

Timeline

Talent Acquisition Specialist

Farmers Insurance
11.2024 - 02.2025

Founder & Copywriting Expert

Sales Copy Matters
01.2022 - Current

Sales Support Specialist

Fastenal
02.2020 - 03.2021

Assistant Manager

Bose Corporation
04.2014 - 10.2018

Certified Teller Trainer & Senior Teller

Farmers & Merchants Bank of Long Beach
02.2010 - 04.2014

High School -

Robert A. Millikan High School

Similar Profiles

CREATE PROFILE
Katzy Serrano