Summary
Overview
Work History
Education
Skills
Certification
Personal Interests and Hobbies
Timeline
Generic

Katlyn Hejazi

Hamilton ,ON

Summary

Goal-oriented marketing expert with natural talents in development and implementation of strategic and tactical marketing campaigns to drive engagement, acquisition and sales. Bringing solid history of success in boosting marketing program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.


Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Manager

Chartwell Retirement Residences
01.2024 - Current
  • Work closely with Directors of Regional Sales and Business Development Managers, utilize market analysis, SWOT analysis, and competitive intelligence to identify opportunities and challenges in a designated market, on national basis
  • Act as marketing expert and trusted advisor to Operations and Sales teams by conducting program rollout sessions and sales training presentations and by being point of contact with Directors of Regional Sales and Business Development Managers
  • Contribute competitive intelligence, consumer insights, and media trends information to influence marketing strategies
  • Work with paid investment stakeholders and ensure regional marketing investment is allocated effectively and efficiently to drive business goals
  • Guide and manage building responsive media plans based on business objectives and priorities offline tactics with designated media partners and/or agency
  • Manage onboarding process for acquisitions and lease-ups into same-store platforms to ensure seamless integration into the brand
  • Regularly analyze performance of marketing campaigns and initiatives to ensure effective spending and strategic value
  • Provide insights and recommendations based on analytical reviews to enhance future marketing strategies
  • Contribute to marketing education initiatives to ensure team members are well-informed about marketing and referral strategies, tools, prospect data, and compliance requirements
  • Budget management of advertising funds
  • Manage one direct report of Marketing Specialist
  • Lead on additional marketing and brand projects from direction of Director of Marketing as required.

Regional Marketing Manager, Western Canada

Chartwell Retirement Residences
08.2018 - 01.2024
  • Marketing account management day to day contact for field team, including both residence General Managers and Retirement living consultants and Director of Sales
  • Understand product offering, market area, competitive landscape, and sales challenges to influence positioning of Chartwell product, within defined regional portfolio, among all consumer touchpoints including traditional marketing tactics, sales collateral, digital media, property webpages, sales enablement tools, etc
  • Communication of marketing strategy, all paid media and marketing plans, sales enablement tools and all campaign results to field teams
  • Conduct marketing education and training sessions as required, within a defined region
  • Plan and execute regional campaigns, based on approved national strategies, to meet local market needs to generate initial contacts. Tactics include: Print Media, direct mail, OOH etc.
  • Work in conjunction with digital marketing team to enhance property webpages, online presence and digital advertising Tactics include: SEM, SEO, Facebook, Instagram, Video etc.
  • Support sales enablement, execution of brand aligned sales tools to support prospect pipeline acceleration and personalized sales experience strategy
  • Support Business development programs and partnerships, based on approved national strategies, to enhance local brand presence and initial contact generation
  • Management of the advertising fund within the defined regional portfolio
  • New Developments and acquisitions marketing support activities including brand alignment, property positioning, sales center execution, budget planning and management.

Regional Marketing Manager

Revera Inc.
02.2017 - 08.2018
  • Plan and prepare strategic marketing plans for network of 40+ retirement residences with potential annual revenue growth
  • Analyze data and key metrics to identify business opportunities and provide recommendations, including product development, service offering and pricing strategies
  • Present plans to senior level operations and sales stakeholders to gain alignment and buy-in
  • Executed regional market campaigns/programs, including direct mail, digital display, social media, SEM, print media and sales activation tools, resulting in national lead base and occupancy growth YoY
  • Support Sr Manager, National Marketing on development of project proposals and national marketing initiatives
  • Activation and tracking of national quarterly integrated marketing event campaigns across multiple channels resulting in increased ROI YoY
  • Budget Management of advertising fund of $1.2 million.

Education

Bachelor of Commerce -

DeGroote School of Business, McMaster University
Hamilton, ON
2012

Skills

  • Strategic Planning & Alignment
  • Campaign & Project Management
  • Customer Relationship Management
  • Customer Acquisition
  • Brand Management & Promotion
  • Marketing Analytics
  • Budgeting and Allocation

Certification

McMaster University Continuing Education Leadership Skills Certificate (In progress)

Canadian Marketing Association Presentation Skills Course Certificate


Personal Interests and Hobbies

  • Travel
  • Fitness & Pilates
  • Tennis
  • Home Decor & Design

Timeline

Marketing Manager

Chartwell Retirement Residences
01.2024 - Current

Regional Marketing Manager, Western Canada

Chartwell Retirement Residences
08.2018 - 01.2024

Regional Marketing Manager

Revera Inc.
02.2017 - 08.2018

Bachelor of Commerce -

DeGroote School of Business, McMaster University

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Katlyn Hejazi