Katie Yu

Motivated and detail-oriented third-year Art History major at UCLA with a strong passion for visual culture, fashion, and brand storytelling. Experienced in marketing, social media strategy, and creative research through internship and academic work. Skilled in trend analysis, visual communication, and cross-functional collaboration. Eager to gain hands-on experience in creative industries, particularly at the intersection of art, fashion, and marketing. Brings a strong foundation in research, design sensibility, and a keen eye for cultural trends.

Brand Creator — Sonder

Fashion Design Management Case Study / 2024

• Conceptualized and developed Sonder, a sustainable fashion brand designed for senior women, celebrating individuality and aging with dignity through inclusive and intentional design.
• Defined brand identity and product lines including activeGen (athleisure), Sonder Basic (casual wear) and Timeless formal wear), with pricing from $35-$200.
• Prioritized sustainability by sourcing eco-friendly materials such as TENCEL, modal, reclaimed cotton, and linen; emphasized circular production and ethical labor practices.
• Crafted a promotional strategy centered on community-driven pop-up events and digital outreach, targeting socially and digitally active senior audiences on platforms like Instagram and Facebook.
• Conducted in-depth industry research on fashion's environmental impacts, advocating for microfiber reduction and material transparency in the fashion industry.
• Utilized Adobe Photoshop and Illustrator to design garment prototypes and build compelling marketing assets, including lifestyle campaign visuals and product descriptions for a conceptual e-commerce platforn.