Katie Smith
London,ON
Summary
Goal-oriented marketing expert with a proven track record of developing and implementing successful strategies, driving growth, increasing market share and strengthening relevance to our customers. Hardworking, performance-oriented leader offering expertise in project development, new product introductions and P&L management. Bringing over 16 years of progressive experience and ready to deliver impactful business results.
Overview
10
10
years of professional experience
Work History
USAC Portfolio Marketing Manager - Vascular Access
3M Company
09.2022 - Current
- Manage strategic direction for $350M Vascular Access portfolio with P&L responsibilities ~8% growth in 2023
- Led cross-functional team across US and Canada to ensure successful execution of strategies and tactics to achieve growth objectives
- Drove market advancement and improved patient care by enabling customers to meet and exceed best practice standards
USAC Portfolio Marketing Manager - Securement
3M Company
07.2020 - 09.2022
- Manage strategic direction for $250M Securement and Biomedical Electrode portfolios with P&L responsibilities
- Led cross-functional team across US to ensure successful execution of $20M Medipore Consolidation Project
Marketing Manager Canada - ICU and Acute Care
3M Canada
09.2017 - 07.2020
- Manage strategic direction for $68M Acute care portfolio with P&L responsibilities
- Developed a care setting led approach that centered around providing the customer with a full set of solutions to meet their various needs
Marketing Manager Canada - Vascular Access & Tapes
3M Company
01.2014 - 09.2017
- Manage strategic direction for $25M Vascular Access Canadian portfolio with P&L responsibilities.
- Transformed a declining portfolio over 3.5 years achieving double-digit growth annually through the development of a pricing pyramid strategy while simultaneously streamlining our offering through product discontinuations.
Education
Marketing Certificate - Marketing
University of Western Ontario
London, ON2010
Bachelor of Science - Psychology
Wilfird Laurier University
Waterloo, ON2008
Skills
- Analyzing data to make evidence-based and data-driven decisions
- Ability to continually prioritize and remain focused on key objectives
- Proven success leading cross-functional teams to deliver on strategic plans
- Strong communication skills used to align the broader team toward a shared vision
- Profitable P&L Management
Accomplishments
- Marketer of the Year - Honourable Mention (2023) for driving ~8% growth within US and Canada Vascular Access business
- 3M Global Excellence Award (2016) for development and execution of a pricing strategy that transformed and grew the Canadian Vascular Access business
- 3M VP Award (2014) for innovative strategy to increase price on major Canadian GPO contract during a time of significant price pressure
- 3M Golden Step Award for participation on core SoluPrep team within Canada for demonstrating significantly sales over the initial 5 year period after launch
Timeline
USAC Portfolio Marketing Manager - Vascular Access
3M Company
09.2022 - Current
USAC Portfolio Marketing Manager - Securement
3M Company
07.2020 - 09.2022
Marketing Manager Canada - ICU and Acute Care
3M Canada
09.2017 - 07.2020
Marketing Manager Canada - Vascular Access & Tapes
3M Company
01.2014 - 09.2017
Marketing Certificate - Marketing
University of Western Ontario
Bachelor of Science - Psychology
Wilfird Laurier University
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