Family and Community
Home Interior Design
Sports and Mindful Practices
Katie Sewell
Victoria
Summary
With over 20 years of experience in marketing, I am eager to pivot into project management and administration, seeking opportunities to leverage my extensive background in business growth, sales, and marketing. I have a proven track record of driving strategic initiatives, fostering cross-departmental collaboration, and delivering measurable results. As I transition into this new role, my goal is to expand my expertise in business operations, financial management, and project execution, while contributing to the success of a dynamic organization. Passionate about continuous learning and growth, I am excited to embrace the challenges and opportunities that this next chapter will bring.
Overview
14
14
years of professional experience
Work History
Interim VP, Growth & Digital Marketing
Beem Credit Union
08.2024 - Current
- Cross-Functional Leadership: Led teams to successfully complete projects, driving efficiency and improving client satisfaction.
- Financial Management: Managed budgeting and financial planning, ensuring fiscal responsibility and optimizing ROI.
- Continuous Improvement: Fostered a culture of innovation, driving sustainable growth across the organization.
- Process Optimization: Leveraged technology to automate workflows, increasing productivity and reducing costs.
- Digital Transformation: Delivered a new digital banking website, enhancing interactivity, community engagement, and financial wellness education.
- Team Building: Built high-performance teams through strategic recruitment and ongoing performance management.
- Strategic Collaboration: Drove company growth by aligning sales, marketing, and senior management on key strategic initiatives and long-term goals.
Sr. Digital Marketing Manager
Giftbit
03.2023 - 03.2024
- Cross-Functional Collaboration: Led collaboration across teams to develop engaging content and a unified keyword strategy across all channels.
- Drove Lead Growth: Contributed to 40% YoY lead growth by creating a research-driven, vertical-focused organic content strategy.
- Increased Web Traffic: Boosted traffic by 7-10% MoM through a Blog CRO strategy, optimizing templates and CTAs for SEO.
Director & Sr. Digital Marketing Manager
Checkfront
05.2022 - 09.2023
- Drive Growth & Leadership: Drove 20-25% YoY growth, created core KPIs, managed a $500K budget, and led high-performing teams to achieve OKRs.
- Cost Efficiency: Reduced CAC by 50% and lowered CPL from $150 to under $50 across paid platforms in just 3 months.
- Lifecycle Strategy & Automation: Developed customer lifecycle strategy, journey mapping, and automated workflows in SFDC and HubSpot.
- Data-Driven Optimization: Leveraged data to improve CRM quality, optimize lead conversion rates, and fine-tune content, SEO, and campaign strategies for maximum impact.
Sr. Digital Marketing Manager
Pixel Union
03.2021 - 03.2022
- Optimized Paid Strategy: Collaborated with the marketing team to implement a performance-driven retargeting strategy, focusing on high-value opportunities.
- Cost Reduction & Lead Generation: Lowered CAC by 8-10%, achieving a reduced CPR and generating over 50 leads per week through targeted Facebook/Instagram ads.
- Data-Driven Testing: Conducted research and used data intelligence to develop an A/B testing strategy, refining targeting parameters and creative for better performance.
Sr. Digital Marketing Manager
Worldline and Bambora
01.2017 - 02.2021
- Lead ABM Strategy & Sales Enablement: Owned and executed the ABM strategy, collaborating with sales and CS to create targeted email programs, segmentation, and tailored content in SFDC, while developing sales enablement tools (e.g., case studies, eBooks).
- Conversion Optimization & Retargeting: Drove a 5-8% conversion rate by optimizing the retargeting program and leading the multi-channel digital CRO strategy alongside ABM efforts.
- LinkedIn Campaign & Lead Onboarding: Developed a LinkedIn campaign targeting ISV accounts, resulting in 22% lead conversion and a 45% opportunity-to-close conversion rate, while helping to launch an email onboarding program that reduced activation time from 4.5 to 3 days.
Global Marketing Manager
Western Union Business Solutions
02.2011 - 02.2014
- Lead Global Teams: Successfully led global marketing teams, driving 6-10% YoY growth in lead subscriptions.
- Optimize Campaigns: Increased email open rates to 35%, engagement to 12%+, and conversions to 5-7% through segmentation and tailored campaigns.
- Marketing Automation: Developed and implemented automation and lead scoring strategies to improve lead quality and efficiency.
- Team Training: Delivered global training to 35+ marketing colleagues, enhancing skills in digital marketing and automation.
Education
Associate of Arts - Digital Communications And Media
Mohawk College of Applied Arts And Technology
Hamilton, None05-2002
Skills
- PM and Process Improvement
- Administration and Budgeting
- Strategy and OKRs
- Team Leadership and Development
- Acquisition, Retention, Advocacy
- Engagement and Conversion
- Demand and Lead Generation
- CRM Management and Automation
Interests
Timeline
Interim VP, Growth & Digital Marketing
Beem Credit Union
08.2024 - Current
Sr. Digital Marketing Manager
Giftbit
03.2023 - 03.2024
Director & Sr. Digital Marketing Manager
Checkfront
05.2022 - 09.2023
Sr. Digital Marketing Manager
Pixel Union
03.2021 - 03.2022
Sr. Digital Marketing Manager
Worldline and Bambora
01.2017 - 02.2021
Global Marketing Manager
Western Union Business Solutions
02.2011 - 02.2014
Associate of Arts - Digital Communications And Media
Mohawk College of Applied Arts And Technology
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