Summary
Overview
Work History
Education
Skills
Timeline
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Katie Macinnes

Wellandport,Ontario

Summary

Talented freelance writer with a passion for crafting compelling content across diverse genres. Proven ability to produce engaging articles, blog posts, and copy that captivates readers and achieves client objectives. Strong research skills and a keen eye for detail. Committed to delivering high-quality work on time, while maintaining a professional and collaborative approach.

Overview

14
14
years of professional experience

Work History

Freelance Content Writer

01.2010 - Current
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Proofread and edited posts to prepare for publication.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents
  • Proofread and edited posts to prepare for publication
  • Conducted extensive internet research to provide facts and statistics for articles and blogs
  • Added keywords, meta descriptions and alt image tags to increase SEO presence
  • Proofread and edited posts to prepare for publication
  • Proofread and edited posts to prepare for publication
  • Conducted interviews with subject matter experts to generate topics
  • Provided writing support in fast-paced environment for variety of public-facing materials
  • Worked with teams of designers, editors and marketers to create content for client campaigns
  • Monitored competitor content to identify areas for improvement in client campaigns

Content Writer

01.2015 - 06.2021
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
  • Completed thorough research into assigned topics
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
  • Performed keyword research to optimize content for SEO
  • Worked with teams of designers, editors and marketers to create content for client campaigns
  • Repurposed and optimized existing content for use in different mediums
  • Developed content for press releases and newsletters to promote products and services
  • Formatted content to adhere to industry-specific style guides
  • Utilized feedback from clients and colleagues to improve content quality
  • Provided writing support in fast-paced environment for variety of public-facing materials
  • Monitored competitor content to identify areas for improvement in client campaigns
  • Conducted interviews with subject matter experts to generate topics
  • Created content for websites and online publications
  • Managed competing deadlines with efficiency
  • Edited and proofread drafts of articles and other documents
  • Produced original, creative content for promotional advertisements and marketing materials
  • Customized brand message to reach and capture target audience interest and drive engagement
  • Promoted and marketed works through social media platforms
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher
  • Researched and wrote news stories, articles and reviews for online publications
  • Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs
  • Developed and pitched story ideas to editors
  • Built, established and maintained relationships with sources
  • Presented clients with unique copy options based on overall marketing objectives
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership
  • Studied and commented on current news and trends
  • Completed accurate and polished formatting in line with publishing standards prior to submission
  • Consulted with editor to shape story and eliminate any errors
  • Collaborated with illustrators and photographers to enhance content
  • Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services
  • Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience
  • Consulted with editors to shape story and eliminate any errors

Education

BBA - Business

University of British Columbia
Vancouver, BC
03.2005

Skills

Exceptional writing skills across multiple genres and formats
- Strong research abilities to gather and synthesize information effectively
- Proficient in using various content management systems and writing tools
- Excellent attention to detail, grammar, and proofreading skills
- Time management and organizational abilities to meet deadlines
- Adaptability to work on diverse topics and industries
- Collaborative and professional communication style

Timeline

Content Writer

01.2015 - 06.2021

Freelance Content Writer

01.2010 - Current

BBA - Business

University of British Columbia

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Katie Macinnes