Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Katie Driver

Saint-Basile-le-Grand,QC

Summary

An experienced, driven, and proactive individual with over 7 years of experience working in cross-industry strategic planning and execution for brand and performance-driven paid media campaigns. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Paid Media Manager (Promoted)

Autodesk
08.2023 - Current
  • Led the America's paid media planning for AutoCAD and Autodesk University Conference, aligning paid media with integrated marketing plans and global efforts
  • Developed an omnichannel and customer-centric strategy nurturing and driving the right experience and end goal to the right customer
  • Managed budget allocation and mixed media planning to maximize marketing ROI and forecast revenue expectations
  • Maximized performance by monitoring daily activities and oversaw a team of paid media specialists
  • Worked within cross-functional teams using data, analytics and strategic thinking skills to drive campaign decisions, optimizations, and new testing ideas for high-quality campaigns
  • Prepared and presented regional reporting with key takeaways for improved campaign performance and user experience.

Programmatic Marketing Strategist & AMER Lead

Autodesk
03.2020 - 07.2023
  • Led programmatic/display strategy and execution across multiple industries in the AMER region (AutoCAD, AEC, Autodesk Construction Cloud)
  • Launched successful full-funnel campaigns that achieved goals across varying KPIs (Brand/Traffic, Demand Generation, eComm, Lifecycle)
  • Developed strategy for a seamless experience across multiple channels (Display, Native, Video, CTV, Audio, DOOH)
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns and ways to improve ROI
  • Served as the subject matter expert for programmatic tracking and tagging, troubleshooting issues and working closely with the web analytics team for successful Tealium implementation.

Senior Campaign Strategist (Promoted)

Acquisio
01.2019 - 02.2020
  • Managed the client relationship of one of the key agencies within the business' account portfolio
  • Evaluated client needs and developed tailored strategy to drive successful display campaigns, achieving client goals
  • Coordinated with the internal ad operation team to facilitate prompt delivery of client campaigns, reporting, optimizations, and insights for campaign improvements
  • Liaised with account executives and sales teams to develop targeted campaigns to drive account growth and achieve internal revenue goals.
  • Secured long-term accounts through effective communication, quick responses, and recommending strategies that achieved client KPIs and business growth on both ends. (Account grew to $2M YoY)

Campaign Manager

Acquisio
09.2016 - 12.2018
  • Executed programmatic/display strategies based on client briefs for both B2B and B2C clients
  • Managed and optimized omnichannel display campaigns across Display, Native, Video and Audio channels
  • Monitored, launched and optimized campaigns in-platform to ensure client KPIs were achieved (CTR, CPC, CPM, CPA, ROAS)

Education

BBA - Marketing

Concordia University
Montreal, QC
2016

Skills

  • Performance Management
  • Strategic Planning
  • Media Planning
  • Project Management
  • Problem-Solving
  • Cross-functional Teamwork
  • Customer Relationship Management & Retention
  • Data Analysis
  • Cookie-less Future
  • Website Tagging & Tracking
  • Lifecycle Marketing
  • Customer Journey Orchestration

Languages

English
Native or Bilingual
French
Professional Working

Certification

Ad Platforms:

  • The Trade Desk (TTD)
  • Display & Video 360 (DV360)
  • Campaign Manager 360
  • Dynamic Creative Optimization (Jivox, Adacado)
  • Meta Ads Manager
  • Google Ads
  • Bing Ads


Customer Data Platforms:

  • LiveRamp
  • Adobe Audience Manager
  • Adobe Experience Manager
  • Action IQ


Reporting & Analytics:

  • Power BI
  • Tableau
  • Adobe
  • Google Analytics


Content:

  • WordPress
  • MailChimp
  • Hootsuite

Timeline

Paid Media Manager (Promoted)

Autodesk
08.2023 - Current

Programmatic Marketing Strategist & AMER Lead

Autodesk
03.2020 - 07.2023

Senior Campaign Strategist (Promoted)

Acquisio
01.2019 - 02.2020

Campaign Manager

Acquisio
09.2016 - 12.2018

BBA - Marketing

Concordia University

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