KATIE COPELAND

Led omnichannel digital advertising efforts across a variety of platforms. Oversaw multi-platform campaigns and collaborated with cross-functional teams to deliver innovative and effective media strategies that engaged target audiences across all touchpoints.

Oversaw and optimized campaigns across key digital channels and programmatic platforms, ensuring strategies remain innovative and aligned with the latest industry trends

Built, launched and managed successful programmatic, social, search, out of home, native and digital audio campaigns for a variety of clients - from $12k to $5M annual budgets.

Managed 30 major national retailer accounts across 30 markets. Oversaw and allocated multi-million dollar paid media budgets effectively, ensuring resource optimization and adherence to financial targets.

Responsible for developing and implementing digital marketing strategies to promote the local news station's content. Responsible for strategizing and trafficking local client's digital campaigns.