Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kati Parrott

Ottawa,ON

Summary

Strategic marketing & communications leader with proven accomplishments in record breaking brand growth. Independent, action-oriented individual with high energy & an engaging personality. Leader who thrives in a fast paced environment, while overseeing many different tasks & departments simultaneously. Analytical thinker focused on cultivating new business opportunities. Highly passionate about developing people & brands.

Overview

5
5
years of professional experience

Work History

MARKETING & COMMUNICATIONS DIRECTOR

PUIG
TORONTO, ON
12.2022 - Current
  • Creation of 360 launch strategies to drive product launches that have driven brands to record breaking sales & top ranking positions.
  • Overseeing the development & execution of the annual business plan for 4 fashion houses with 17 different brand lines within them, tailored specifically to each retail partner & consumer segment.
  • Evaluation of the business (ex. through SWOT analysis) to identify new business opportunities.
  • Presenting launches & sales plans to retail partners to drive growth for the business.
  • Execution of best-in-class customer facing experiences to build & maintain strong relationships.
  • Successfully manage & develop the 6 direct report employees on my team.
  • Detailed event execution for press & influencers, in addition to VIP guests and celebrities.
  • Development & management of the Marketing P&L.

BRAND MANAGER

PUIG
TORONTO, ON
12.2019 - 12.2022
  • Full ownership of 360 omnichannel marketing strategy for multiple lines & brands at once, with a focus on increasing market share/brand rank.
  • Responsible for accurately forecasting all POSM references for launches & existing lines, and manage allocations for all materials by retailer/initiative.
  • Establish & maintain strong relationships with other external/internal cross-functional groups (sales, retailers, USA counterparts).
  • Strategic creation of seasonal omnichannel marketing calendars tailored to each retailer (Sephora, Hudson's Bay, Shopper's Drug Mart).
  • Tracking retail sales & overall product performance through analysis of Circana data, in order to anticipate & identify opportunities in the market.
  • Presenting to many different audiences such as retailers, sales teams, and press.
  • Plan & reconcile budget on an annual & monthly basis to ensure accuracy.

MARKETING COORDINATOR

PUIG
Toronto, ON
05.2019 - 12.2019
  • Completed in-depth analyses on external competitive sales & internal brand sales, using platforms such as Circana, to provide actionable insights.
  • Worked with vendors to complete projects according to schedule & specifications.
  • Shadowed professionals in different situations to increase marketing knowledge.
  • Took detailed notes of progress, processes & industry details to better understand marketing and company protocols.
  • Assisted with development of event strategies & tactical plans to promote accomplishment of marketing goals.
  • Prepared reports detailing project updates, performance information & ongoing trends.

Education

Associate of Science - Biopsychology

Wilfrid Laurier University
Waterloo, ON

Skills

  • 360 Strategic Brand Planning
  • Media & Public Relations Campaign Development
  • P&L Management
  • Data Analytics for Strategy Development
  • Retail/Visual Merchandising
  • Exceptional written & verbal communication
  • Relationship building with various stakeholders
  • Team Development & Management

Timeline

MARKETING & COMMUNICATIONS DIRECTOR

PUIG
12.2022 - Current

BRAND MANAGER

PUIG
12.2019 - 12.2022

MARKETING COORDINATOR

PUIG
05.2019 - 12.2019

Associate of Science - Biopsychology

Wilfrid Laurier University
Kati Parrott