Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
Generic

Kathy Toothill (Pelletier)

North Vancouver ,BC

Summary

Strategic and results-driven leader with over 15 years of experience in healthcare and natural CPG industries, excelling in executive-level operations, marketing, and partnerships. Proven ability to drive growth, optimize organizational effectiveness, and forge impactful collaborations. Expertise in Medically Tailored Meals, health equity initiatives, and cross-functional leadership to deliver strategic, mission-aligned outcomes. Adept at aligning company objectives with industry trends and fostering innovation.

Overview

14
14
years of professional experience

Work History

Chief of Staff

Performance Kitchen
05.2024 - Current
  • Serve as principal advisor to the CEO, driving strategic initiatives and operational effectiveness
  • Represent the CEO in key forums, managing high-level communications and fostering stakeholder alignment
  • Oversee cross-functional project prioritization, execution, and completion, ensuring alignment with company goals
  • Spearhead strategic planning, policy development, and decision-making to advance company objectives
  • Lead the development and management of organizational standards, personnel policies, and contractor engagements
  • Oversee strategic conferences and industry partnerships to position Performance Kitchen as an industry leader

Director of Healthcare Partnerships + Marketing

Performance Kitchen
04.2021 - 04.2024
  • Secured national collaborations, including Kroger Health, to expand access to insurance-covered Medically Tailored Meals
  • Directed U.S
  • Partner marketing initiatives with major health insurance providers to enhance patient outcomes
  • Managed public relations, digital strategy, and educational content to elevate brand visibility and awareness
  • Expanded insurance-covered meal availability to underserved populations, reinforcing health equity goals

Director of Sales + Marketing

Performance Kitchen
03.2020 - 03.2021
  • Cultivated relationships with key national accounts, achieving a significant market expansion
  • Launched an exclusive line with Amazon Fresh, projected to generate $4 million in annual revenue
  • Achieved a national rollout of plant-based meals at Sprouts Farmers Market, enhancing distribution by 1500 outlets
  • Developed innovative retail programs, including freezer door branding, to enhance visibility and engagement

Senior Brand Manager

Performance Kitchen
05.2018 - 04.2020
  • Led R&D and product development, generating $5M in annual revenue through key partnerships

Product Development Manager

Saje Natural Wellness
08.2016 - 05.2018
  • Managed product development for a $75M product category, driving innovation and market growth

Brand Manager

Agency Brands
01.2014 - 08.2016
  • Built the business from a portfolio of 8 to 25+ brands, managing launches and grassroots promotions

Marketing Specialist

Daiya Foods
05.2013 - 10.2013
  • Oversaw consumer and retail advertising campaigns to drive awareness and sales

Brand Coordinator

Nature's Path Foods
06.2011 - 04.2013
  • Managed high-growth product lines and led launch campaigns with a $400K budget

Education

Bachelor of Business -

British Columbia Institute of Technology
Vancouver, BC

Diploma, Business Management -

British Columbia Institute of Technology
Vancouver, BC

Diploma, Professional Cooking -

Southern Alberta Institute of Technology
Calgary, AB

Skills

  • Strategic Partnerships
  • Healthcare Marketing
  • Executive Leadership
  • Organizational Growth
  • Cross-Functional Team Leadership
  • Policy Development
  • Product Development
  • Brand Strategy
  • Medically Tailored Meals Expertise
  • Business Development
  • Operational Efficiency

Interests

  • Committed to my partner of 20 years
  • Health and wellness enthusiast
  • Avid member of the Peloton community
  • Enthusiastic morning and evening walker
  • Former professional skier and coach

Timeline

Chief of Staff

Performance Kitchen
05.2024 - Current

Director of Healthcare Partnerships + Marketing

Performance Kitchen
04.2021 - 04.2024

Director of Sales + Marketing

Performance Kitchen
03.2020 - 03.2021

Senior Brand Manager

Performance Kitchen
05.2018 - 04.2020

Product Development Manager

Saje Natural Wellness
08.2016 - 05.2018

Brand Manager

Agency Brands
01.2014 - 08.2016

Marketing Specialist

Daiya Foods
05.2013 - 10.2013

Brand Coordinator

Nature's Path Foods
06.2011 - 04.2013

Bachelor of Business -

British Columbia Institute of Technology

Diploma, Business Management -

British Columbia Institute of Technology

Diploma, Professional Cooking -

Southern Alberta Institute of Technology

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Kathy Toothill (Pelletier)