Kathy Snow
Mississauga,ON
Summary
General Manager with Sales, Marketing and Communication expertise with 20+ years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
11
11
years of professional experience
Work History
Senior Director, Sales
DRMG Direct Response Media Group
09.2021 - Current
- Oversaw sales in Canada to meet and exceed annual sales objectives of $43M across multiple product lines including retention, lead generation and lead close KPI's
- Led projects to boost sales productivity using change methodologies to increase sales revenue by 17% including developing Learning & Development programs to achieve the improvement.
- Managed senior-level personnel working in marketing and sales capacities including leading Sales Operations and Account Management teams.
- Led development of business operation processes and policies.
- Contributor to Annual goals, projects and objectives at Senior Management & Leadership level.
Director, Business Development
DRMG, Direct Response Media Group
03.2019 - 09.2021
- Liaison for Franchise Markets including strategic development, profitability and performance analysis
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. Secured 5 new strategic partners.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue in these markets by 39%.
- Secured strategic partnerships for increased revenue generation and market penetration.
Senior Manager, Marketing
DRMG, Direct Response Media Group
07.2014 - 03.2019
- Researched, Developed and Implemented Marketing strategies in lead generation channels to meet customer persona pipelines increasing inbound lead volume by over 24%
- Led branding initiatives to increase awareness, established brand guidelines and optimized the prospect journey.
- Built and executed internal and external Communications including internal monthly newsletter and external PR initiatives.
General Manager
Surround Integrated Marketing
04.2013 - 07.2014
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures reducing costs by 22% in year one.
- Collaborated with cross-functional teams to develop innovative solutions.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports resulting in 90% payables at 30 days.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Education
Certificate - Social Services
Red Deer Polytehnic
Red Deer, CanadaSkills
- Business Leadership
- Workflow Planning
- Problem-Solving
- Business Forecasting
- Advertising Campaign Development
- Data Analysis
- P&L Management
- Teamwork and Collaboration
- Exceptional interpersonal communication
- Change Management
Languages
English
Full Professional
Timeline
Senior Director, Sales
DRMG Direct Response Media Group
09.2021 - Current
Director, Business Development
DRMG, Direct Response Media Group
03.2019 - 09.2021
Senior Manager, Marketing
DRMG, Direct Response Media Group
07.2014 - 03.2019
General Manager
Surround Integrated Marketing
04.2013 - 07.2014
Certificate - Social Services
Red Deer Polytehnic
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