Kathryn Reid

E-Commerce Merchandiser - 08/2022 - Present

• Managing two websites, West49 and Amnesia
• Coordinating with the allocations team, warehouse manager and photographer to ensure timely and efficient sample handling for product shoots
• Copywriting in both English and French creating product descriptions that build brand loyalty while appealing to our target market
• Develop promotional website themes working closely with the marketing team
• Create and send e-mail marketing campaigns using call-to-action strategies and engaging subject lines
• Conduct sales analysis to identify trends and opportunities for increasing conversation rates and revenue
• Manage daily site maintenance, merchandising and creating key product collections based on current promotions and seasonal trends
• Optimize user experience through site navigation and development
• Develop and maintain relationships with affiliates and third-party vendors
• Proficient in Shopify, Klaviyo, Google Analytics, and Excel

Online Customer Service Representative - 03/2020 - 08/2022

• Provided exceptional customer service by addressing and resolving issues related to online orders
• Supported warehouse operations with efficient and accurate order fulfillment

Store Manager - 08/2018 - 03/2020

• Managed daily operations to ensure smooth functioning of the store
• Hired and trained employees with proven leadership, coaching, and training skills
• Provided exceptional customer service
• Managed and tracked sales budgets to maximize profits
• Implemented visual directives and trained all staff on visual standards
• Upheld all loss prevention policies and procedures

Assistant Manager - 05/2015 - 08/2018

• Assisted with daily operations and staff management
• Coached and motivated team members to help drive sales while delivering exceptional customer service
• Recruited and conducted interviews
• Handled stock processing and executed all visual merchandising
• Selected to assist with visual merchandising at other locations, including new store openings

• Assisted with daily operations
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities
• Processed stock and implemented weekly visual directives while maintaining visual standards
• Provided exceptional customer service

• Managed purchasing budgets and financial plans
• Interpreted monthly sell-through reports and open-to-buy budgets
• Assessed clothing lines and made selections based on trends, target market, and previous season sell-through
• Created purchase orders on excel spreadsheets and B2B websites
• Validated accuracy of order confirmations and created paper and electronic files
• Worked closely with sales teams; developed and maintained strong relationships
• Created planograms to direct flow of new merchandise
• Developed and implemented visual standards