Summary
Overview
Work History
Education
Skills
Timeline
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KATHRYN LEBARON

San Francisco

Summary

Account Management Specialist with over three years of experience enhancing brand visibility through strategic media relations and innovative strategies. Demonstrates a keen ability to work on cross-functional teams, securing high-profile media placements and fostering strong partnerships with key reporters. Driven by a passion for creative problem solving and team leadership, consistently exceeds client expectations and aspires to elevate organizational reputation in the public relations industry.

Overview

5
5
years of professional experience

Work History

Account Executive

Inkhouse
03.2024 - Current
  • Assisting strategic account needs and fostering client relationships. Development of tailored PR campaigns, resulting in increased media coverage and brand visibility.
  • Exceed client expectations through proactive communication and measurable outcomes. Secure high-profile media placements, supporting client goals, significantly boosting client exposure and market positioning.
  • Draft press releases, pitches, bylines and award submissions showcasing client achievements and stories.
  • Orchestrate cross-functional teams to deliver integrated PR solutions. Foster strong partnerships with media outlets and key reporters to amplify client messages.
  • Lead onboarding and training for new hires, support their experience the company, and foster a collaborative team environment

Assistant Account Executive

Inkhouse
02.2023 - 02.2024
  • Maintain and update accurate media lists to ensure effective outreach and engagement with relevant journalists.
  • Lead client nominations for industry awards and identify potential speaking opportunities to enhance client visibility.
  • Conduct weekly media outreach to reporters, tracking engagement and feedback to report to Senior Account Executives.
  • Prepare detailed briefing sheets for press and analyst calls/meetings, ensuring all key messages and talking points are accurately conveyed.

Associate

Inkhouse
08.2022 - 02.2023
  • Conduct client and industry research, including competitor audits and social media trend analysis. Lead social listening post activities three times a day to monitor conversations and inform strategies.
  • Organize client folders, set up templates, and ensure all documentation is saved and shared appropriately. Track deadlines, prepare weekly trackers, and manage client action items from calls.
  • Prepare weekly and quarterly impact reports, providing insights on PR activities and social media performance.
  • Provide organizational support to core teams by tracking deadlines, managing documents, and assisting with new business pitches and PR plans.

Account Manager and Digital Marketing Intern/Coordinator

PRxDigital
08.2020 - 09.2021
  • Managed client accounts which included: holding bi-weekly meetings, populating and updating content calendar, creating infographics and social media posts
  • Created and wrote a monthly company newsletter sent to all clients and important personnel
  • Content creation for PRxDigital social media platform
  • Press release creation, pitch writing and phone pitching with reporters to secure media interviews

Education

Bachelor's Degree - Communication

Santa Clara University
Santa Clara, CA
06.2022

Skills

  • Media Relations
  • Content Strategy
  • Creative Problem Solving
  • Team Leadership
  • Public Relations
  • Team Building
  • Interpersonal Skills
  • Adaptability
  • Critical Thinking
  • Account management
  • Client relationship building and management
  • Written and verbal communication
  • New business opportunities
  • Customer relationship management

Timeline

Account Executive

Inkhouse
03.2024 - Current

Assistant Account Executive

Inkhouse
02.2023 - 02.2024

Associate

Inkhouse
08.2022 - 02.2023

Account Manager and Digital Marketing Intern/Coordinator

PRxDigital
08.2020 - 09.2021

Bachelor's Degree - Communication

Santa Clara University

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