Kathleen Mitchell

Strategic marketing executive with over 20 years of experience driving multi-million-dollar revenue growth through innovative, data-driven B2B strategies. Expert in leveraging cutting-edge technologies such as AI and Account-Based Marketing (ABM) to optimize campaign performance, enhance customer engagement, and elevate brand presence in highly competitive markets. Adept at transforming marketing operations, leading complex rebranding initiatives, and aligning marketing strategies with business objectives. Proven track record of leading cross-functional teams through change management to deliver measurable results and elevate brand visibility.

• Increased TELUS Health’s B2B revenue by $41.5M and pipeline by $101.7M through strategic ABM and customer targeting initiatives.
• Drove a 3,000% surge in referral traffic at F12.net, significantly outperforming previous years through targeted 6sense campaigns.
• Achieved a 733.33% increase in social media shares at F12.net, establishing the brand as a leader in cybersecurity awareness for SMEs.
• Spearheaded TELUS Health’s first national omni-channel campaign, leading to 25K app downloads within two months of launch.

Personal Goal Pursuit, Toronto, ON, Canada, 04/01/16, 11/30/19, 3 years 8 months, Took a temporary break from my professional career to fully commit to pursuing my personal dream of competing as a professional athlete., Winning the Silver Medal in Olympic Lifting at the Master PanAm Games for Canada., Competing for Canada at the CrossFit Games as a Masters Individual, earning a podium finish.

• Gold Medalist & Record Breaker - National Championships, Canadian Masters Olympic Lifting
• Silver Medalist - Olympic Lifting Master Pan AM 69kg Class
• 3rd Place - CrossFit Element Overdose Competition

www.linkedin.com/in/canadiankate

• Certificate in Advanced Digital Marketing Strategies, Ryerson, 2020
• Attended HubSpot Inbound Conference, 2022
• Google Analytics Certification, 2021