Professional Physician Liaison for the Nation’s leading IVF/fertility company. 17 years’ experience managing the marketing and physician relationships for RPMG’s (Reproductive Partner’s Medical Group) and FCOC’s (Fertility Centers of Orange County) southern California’s based clinics. Helped in the opening of multiple new state of the art surgery centers and laboratory clinics. Serviced over 150 OB/GYN’s in the LA and Orange Counties, doubling the company’s size and reach in one of the most competitive markets in the world. Driven in personal development and encouraged to pursue research interests and clinic programs that contributed to the advancement and success of RPMG/FCOC.
* Spearheaded the company’s acquisition of lucrative insurance contracts that helped grow the company’s available clients.
* Launched and marketed a brand-new sister IVF Clinic, FCOC, and met the expected goals of the company within the first year in a competitive and saturated market. FCOC remains one of the leading IVF clinics in Orange County.
* Developed and executed a comprehensive market analysis strategy that identified new patient growth opportunities in a difficult demographic for our Westminster clinic, that led to a 20% increase in referrals and lead generation.
* Managed services for multiple celebrity and international clients.
* Responsible for coordination of the company’s website content, layout, and look. Personally created and engineered most marketing messages and materials to boost company image. Prepared the supporting professionally written marketing materials, coordinated production and published/delivered the product, including the design of the FCOC (Fertility Centers of Orange County) clinic logo.
* Hosted and acted as Spokesperson for “Grand Round” events to help educate physicians, medical providers, and colleagues, on all aspects of the companies IVF services.
* Seamlessly planned and orchestrated large dinner events, sometimes with over 80 of the leading Los Angeles OB/GYN’s and medical professional providers, to interface with our physicians and illustrate our companies IVF capabilities and services.
* Collaborated with marketing and nursing teams to provide feedback from the field and referring physicians, influencing and navigating the development of Standard Operating Procedures for our clinics and marketing materials for clients to better serve our patients.
* Provided flexibility, able to independently judge potential situations, identify and take alternative courses of action without putting my client or RPMG/FCOC at risk.
* Throughout my tenure I have never received any complaints about my services to OBGYN, Medical Professional offices as a Marketing Representative. Managed all facets of client relations, website content, client issue trouble shooting to ensure customer satisfaction.
* Met or exceeded performance thresholds throughout entire tenure as a Physician Liaison.
* Mentored new sales Physician Liaison.
The Fertility Marketing System
Course by Fertility Bridge
Focuses on bridging the gap between marketing and fertility sales (conversion to treatment and collection).
Successful Negotiation: Essential Strategies and Skills Provided by Coursera, Univesity of Michigan
Focuses on innovative sales techniques and strategies.
Medical Service Sales Market Analysis
Course by EdX
Covers in-depth market analysis techniques in various demographics.