Summary
Overview
Work History
Education
Skills
Timeline
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Kathia Nogueda

Los Angeles

Summary

Passionate about storytelling, I am a dedicated marketing professional and event producer focused on creative strategy and brand partnerships. I successfully bring personalization, culture and community to the creative industry by staying at the pulse of trends. Lead multiple partnerships and events, gaining over 40 million impressions.

Overview

6
6
years of professional experience

Work History

Brand Marketing Coordinator

Pacsun
07.2021 - Current
  • Plan and support events from conception to execution, source vendors/talents, be main on-site POC, and communicate with partners such as Levi’s, Edikted, A$AP Rocky, Rams, Pinterest and more.
  • Manage multiple projects simultaneously, ensuring timely completion and high-quality results by utilizing exceptional organizational and time management skills, leading to an 80% increase in event efficiency.
  • Work cross-functionally with internal and external teams on co-op campaigns to provide influencers, paid ads, email marketing and digital communications to increase brand engagement and sales.
  • Manage operational documents such as marketing strategy decks, calendars, ROS and post event recaps.
  • Assist our PR agency to ensure our brand messaging is aligned with their communications, deliver assets, press release information and submissions, and miscellaneous weekly items.
  • Liaison with vendors, suppliers, executives, agents and talent of all levels daily and foster relationships.
  • Compile budget tracking documents for specific campaigns, set up vendors & manage billing/invoices.
  • Support influencer and social teams by providing assets in timely manner and curate special VIP lists/seeding.
  • Deliver brand campaign recaps, tracking KPIs, learnings, and proposing opportunities for improvement.
  • Communicate and manage necessary briefs for over 20 brand partners plus internal teams to ensure timely delivery of assets and upcoming launches across digital platforms.

Photographer/Videographer

Freelance
05.2019 - 12.2022
  • Enhanced and adjusted photos accordingly using Photoshop to amplify visual communication.
  • Collaborated with artists and designers to produce original creative concepts, scout locations, and ROS.
  • Handled technical setup of lighting and sound for each shot.

Assistant Merchandiser

Los Angeles Apparel
05.2021 - 07.2021
  • Collaborated with merchandisers to manage stock, best sellers, and develop new selling strategies.
  • Executed market research to highlight upcoming trends and exposed new styles.
  • Managed inventory and kept organization stock sheets updated daily.

Influencer Marketing Intern

Pacsun
12.2020 - 05.2021
  • Sourced and compiled a master list of 60+ micro and macro influencers including key contact and sizing information.
  • Analyzed and reported weekly KPI’s from Meltwater and Dash Hudson delivered in weekly PowerPoint.
  • Created PowerPoint presentations with suggested macro and micro talent for new campaigns or events.
  • Coordinated gifting collateral each seasonal collection release.

Education

Digital Trade School - Graphic Design Course

Ilovecreatives
06-2025

B.S. - Apparel Merchandising and Management, Retail Operations

Cal Poly Pomona
05-2019

Skills

  • Project Management
  • Brand Activations
  • Market Research
  • Creative Strategy
  • Team Communication
  • Asana
  • Public and Influencer Relations
  • Pop Culture
  • Social Media
  • Budget Management
  • Figma
  • Microsoft Office Suite
  • Adobe Creative Suite

Timeline

Brand Marketing Coordinator

Pacsun
07.2021 - Current

Assistant Merchandiser

Los Angeles Apparel
05.2021 - 07.2021

Influencer Marketing Intern

Pacsun
12.2020 - 05.2021

Photographer/Videographer

Freelance
05.2019 - 12.2022

Digital Trade School - Graphic Design Course

Ilovecreatives

B.S. - Apparel Merchandising and Management, Retail Operations

Cal Poly Pomona

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Kathia Nogueda