Summary
Overview
Work History
Education
Skills
Accomplishments
Professional Development
Extracurricular Activities
Languages
Timeline
Generic

Katherine West

Toronto,ON

Summary

Accomplished Enterprise Key Account Executive that assists companies to digitally transform their business processes with leading edge software solutions. Over eight years of experience in selling Sub/SaaS products to enterprise-level accounts in the US, Quebec and Ontario Canada. Exceeds quota and revenue growth expectations.

Core competencies include Enterprise Account Management with a trusted advisor focus, and customer relationship building. Work collaboratively with Business Development teams and Support Engineers to uncover, execute, and close software opportunities that meet the customer's needs and challenges.

Overview

31
31
years of professional experience

Work History

Enterprise Account Executive

Siemens Digital Industry Software
12.2019 - Current


  • Listen to the customers needs, then be a trusted advisor in defining the best solution for their business challenges
  • Partner with key accounts across Eastern Canadian manufacturing industries to engage in the digitalization and transform of their operations
  • Connect the enterprise via a digital thread that spans traditional silos and develop realistic digital twins of products and processes that will enable innovation and continuous improvement
  • Clearly understand and document the overall business strategy and objectives for each account, including their unique industry drivers, business objectives and operational issues
  • Orchestrate the selling process by involving a network of key internal players to solve customer issues in an effort to help them achieve their business objectives
  • Coordinate appropriate resources to effectively execute strategic account business and opportunity plans to jointly build critical pipeline which converts to actionable sales

Account Manager

Siemens Digital Industries Software
01.2016 - 12.2019
  • Account management who supports enterprise level accounts within Canada and the US.
  • Work as a team and independently with regional Account Executives and Support Engineers to uncover, consult, execute and close ALM software implementations.
  • Establish relationships with the appropriate Corporate Account Customer's key decisions makers, and ensure a seamless and transparent communication flow.
  • Build business development strategy for major accounts in order to ensure growth and expansion.
    Establish new business through strategic calling, strong industry knowledge and building key contacts in accounts.
  • Work with Marketing and Business Development teams to implement sales campaigns that target key contacts within an industry and territory.

Business Development Manager

POLARION SOFTWARE
01.2015 - 01.2016
  • Generated leads and sold software to engineers for Application Lifecycle Management
  • Reached out to potential customers via telephone, email, and in-person inquiries
  • Generated new business with marketing initiatives and strategic plans
  • Established relationships with key decision-makers within customer's organization to promote growth and retention
  • Negotiated and closed long-term agreements with new clients in assigned territory

Director of Online Marketing

PENGUIN RANDOM HOUSE CANADA
01.2010 - 01.2013

National Online Marketing Manager

VISITBRITAIN CANADA
01.2007 - 01.2010

Sr. Strategic Sales/Marketing Manager

AOL CANADA
01.2004 - 01.2007

Associate Director

BELL CANADA
01.2001 - 01.2004

Corporate Account, Product & Marketing Program Managers

HEWLETT-PACKARD (CANADA) LTD
01.1993 - 01.2001

Education

Bachelor of Arts -

University of Western Ontario
01.1992

Image Consultant Certification -

George Brown College
01.2016

Certificate in French as a second language -

University of Western Ontario
01.1992

Skills

  • Overachieve sales objectives
  • Business Acumen
  • Value-based selling
  • Sales Lifecycle Management
  • Revenue Generation
  • Lead Prospecting
  • Business Development
  • Territory Management
  • Contract Negotiation
  • Client Relationship Building
  • Sales Forecasting
  • Cold Calling Skills

Accomplishments

  • Exceeded quota by over 150% 7 out of 8 years
  • Won 5 RFI/RFP's in first year in the role which drove over 2M in ACV
  • Collaboration with local and global teams to ensure customer implementation successes
  • Building new business via cold calling, lead followup and strategic account planning with a global software provider
  • Set strategic direction and managed team implementation for all online business, including web presence, ecommerce, e-CRM, SEO and social media.
  • Built out social media strategy which allowed for new systems to be implemented, and for unique testing to be measurable and evaluated via campaigns with partners or clients.


Professional Development

  • Challenger Sales Training
  • Strategic Value Selling Training
  • Leadership Training
  • Advanced Marketing Strategies
  • Essential Sales Knowledge
  • Negotiation Skills Sales Training
  • Online Media Training
  • Social Media and SEO training

Extracurricular Activities

Charitable Organizations Supported (Heart & Stroke canvasser) Cultural Memberships (TIFF, ROM) Physical Achievements (Pink Ribbon 5k run) Image Consulting. Personal travel whenever possible

Languages

French

Timeline

Enterprise Account Executive

Siemens Digital Industry Software
12.2019 - Current

Account Manager

Siemens Digital Industries Software
01.2016 - 12.2019

Business Development Manager

POLARION SOFTWARE
01.2015 - 01.2016

Director of Online Marketing

PENGUIN RANDOM HOUSE CANADA
01.2010 - 01.2013

National Online Marketing Manager

VISITBRITAIN CANADA
01.2007 - 01.2010

Sr. Strategic Sales/Marketing Manager

AOL CANADA
01.2004 - 01.2007

Associate Director

BELL CANADA
01.2001 - 01.2004

Corporate Account, Product & Marketing Program Managers

HEWLETT-PACKARD (CANADA) LTD
01.1993 - 01.2001

Bachelor of Arts -

University of Western Ontario

Image Consultant Certification -

George Brown College

Certificate in French as a second language -

University of Western Ontario

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