Katherine Fajardo
LOS ANGELES
Summary
Dynamic Associate Buyer with a proven track record at BoxLunch, excelling in licensed buying and category growth. Skilled in negotiation and sales analysis, I drive product initiatives and optimize inventory productivity, achieving significant growth through strategic assortment planning and cross-functional collaboration. Passionate about leveraging market trends to enhance business performance.
Overview
10
10
years of professional experience
Work History
Associate Buyer
BoxLunch
01.2023 - Current
- Own end-to-end purchasing lifecycle across multiple licensed categories, managing vendor relationships, order placement, delivery timelines, and post-launch performance.
- Analyze sales, inventory, and market trends to inform buy strategies, reorders, and long-term category planning.
- Partner cross-functionally with Merchandising, Planning, Product Development, Marketing, and Distribution to ensure on-time launches and inventory aligned with business goals.
- Analyze weekly sales, inventory, and sell-through data to drive reorder decisions, manage depth, and optimize inventory productivity.
- Drive category growth and new business development by identifying white space opportunities, expanding licensed assortments, and launching incremental product initiatives.
- Support product lifecycle strategy by evaluating performance post-launch, and recommending rebuys, exits, or future development opportunities.
- Partner with licensors, legal, and internal stakeholders to add incremental rights to existing licenses, expanding usage across new products, categories, or regions as business needs evolve.
Assistant Buyer
BoxLunch
11.2019 - 01.2023
- Supported development of exclusive licensed products, partnering with vendors on design and execution.
- Coordinated with Marketing to plan product buys aligned to promotional calendars and campaigns.
- Created POs, item setups, and maintained purchasing documentation to support on-time launches.
- Tracked production and delivery timelines, flagging risks to Buyer and cross-functional partners.
- Assisted with vendor sourcing, pricing discussions, and regional selling analysis.
- Monitored pop culture and licensing trends to inform assortment strategy.
- Led onboarding and training for new Assistant hires.
Assistant Buyer
Fashion Nova
10.2018 - 11.2019
- Established relationships with vendors to support access to latest product information and pricing.
- Processed purchase orders and invoices in accordance with company procedures.
- Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
- Monitored incoming orders and tracked progress to meet deadlines.
- Prepared and analyzed reports to track inventory and purchasing trends.
- Communicated with suppliers to negotiate best pricing on apparel and accessories.
- Maintained complete documentation and records of all purchasing activities.
- Procured goods and services from range of vendors, negotiating pricing and contract terms.
- Collaborated with cross-functional teams to facilitate efficient and timely product delivery.
Media Marketing Associate
Van Gordan Group
03.2018 - 10.2018
- Supported social and digital marketing across Instagram, Twitter, and Facebook, driving product awareness and engagement.
- Managed influencer outreach and relationships; developed tracking program to evaluate influencer performance and ROI.
- Coordinated creative assets and marketing materials to support merchandising initiatives and sales growth.
Merchandise Manager
City Chic
Culver City
08.2016 - 12.2017
- Managed store-level inventory to optimize product availability, minimize stockouts, and support sales targets.
- Developed and executed merchandise strategies aligned to seasonal trends, customer demand, and brand direction.
- Led visual merchandising execution, including floor sets, product displays, and fixture placement to drive conversion and basket size.
- Conducted regular store visits and audits to ensure compliance with brand presentation, inventory accuracy, and operational standards.
- Analyzed inventory discrepancies and shrink trends, partnering with store teams to improve accuracy and process adherence.
- Used sales and performance insights to adjust assortments, visual strategies, and replenishment priorities.
Executive Assistant Intern/ Social Media Intern
Sax Agency
06.2017 - 11.2017
- Managed executive calendars, travel logistics, and confidential communications for senior leadership.
- Coordinated meetings, events, and expense processing while supporting cross-functional projects and daily operations.
Education
Bachelor of Arts - Communication’s
California State University - Northridge
Northridge, CA06.2018
Skills
- Licensed buying and category growth
- New business development
- Assortment and line planning
- Negotiation
- Sales and inventory analysis
- Cross-functional communication
Languages
Spanish
RECOMMENDATIONS
JUDY YOON | Buyer | BoxLunch
(714) 220 – 8266
TACY HEROLD | DMM | BoxLunch
(626)-991-4578
LINDA EAN | Senior Buyer | BoxLunch
(951) 532 - 8127
Timeline
Associate Buyer
BoxLunch
01.2023 - Current
Assistant Buyer
BoxLunch
11.2019 - 01.2023
Assistant Buyer
Fashion Nova
10.2018 - 11.2019
Media Marketing Associate
Van Gordan Group
03.2018 - 10.2018
Executive Assistant Intern/ Social Media Intern
Sax Agency
06.2017 - 11.2017
Merchandise Manager
City Chic
08.2016 - 12.2017
Bachelor of Arts - Communication’s
California State University - Northridge