Katelyn Shooter
Azusa
Summary
Motivated retail and fitness professional with a passion for people, performance, and creating standout experiences. I bring strong sales, service, and leadership skills from supporting members in their wellness goals, to delivering authentic, high-quality customer care. Known for my energy, teamwork, and ability to make an impact, I’m driven to help every environment and interaction feel better than I found it.
Overview
11
11
years of professional experience
Work History
Store Manager of Operations
Orangetheory Fitness
Claremont
01.2023 - Current
- Drove revenue growth by optimizing sales processes, improving conversion rates, and training staff on consultative selling techniques.
- Led, coached, and developed a cross-functional team (front desk, sales, coaches) to deliver high-performing results and uphold brand culture.
- Analyzed performance metrics to diagnose trends, improve service delivery, and implement strategies that increased member retention and satisfaction.
- Created and executed local marketing and community engagement initiatives that increased foot traffic and strengthened brand loyalty.
- Implemented new operational systems and training programs that improved efficiency, communication, and the overall customer journey.
Sales Associate
Orangetheory Fitness
Glendora
01.2018 - 01.2023
- Delivered high-impact consumer experiences by guiding guests through personalized product journeys, nurturing leads, and fostering meaningful relationships that elevated conversion and loyalty.
- Strengthened local brand presence by developing community-driven campaigns, referral initiatives, and in-store events that increased traffic and consumer engagement.
- Managed social media channels to tell the brand story, highlight team culture, and promote key initiatives, resulting in increased visibility and stronger customer connection.
- Created engaging, on-brand digital content using Canva, Reels, and TikTok to support marketing priorities and enhance the overall consumer experience.
- Partnered with cross-functional teams to plan and execute community outreach, brand activations, and promotional events aligned with business goals.
Retail Sales Associate
Footwear
Costa Mesa
12.2014 - 06.2015
- Delivered a premium, personalized customer experience across both high-end and everyday retail environments, ensuring every guest felt supported, understood, and connected to the brand.
- Maintained deep product expertise to guide customers on style, fit, comfort, and performance—translating brand values into confident purchasing decisions, and elevated customer satisfaction.
- Executed merchandising standards, floor sets, and product presentation strategies to reflect brand identity and create an inspiring, easy-to-shop environment.
Education
Business Marketing -
Skills
- Sales & Upselling Techniques
- Retail Sales
- Team Leadership & Training
- Store Operations
- CRM & Member Management Systems
- Social Media Content Creation (Instagram, Canva, ETC)
- Customer Relationship Building
- Event & Community Outreach
- Scheduling & KPI Tracking
- POS & Inventory Systems
- Adaptability in Fast-paced Environments
Websites
Accomplishments
- Store Leader
- Mentoring team members and celebrating their wins
- Leading high-performing teams to exceed goals and KPIs
Training
- Group / Personal Trainer
- AED & CPR
Languages
English, Native
Career Interests
- Coaching and developing staff to boost performance
- Growing into higher-level leadership and sales management roles
- Continuously learning and improving as a leader
- Solving problems quickly and turning challenges into opportunities
Timeline
Store Manager of Operations
Orangetheory Fitness
01.2023 - Current
Sales Associate
Orangetheory Fitness
01.2018 - 01.2023
Retail Sales Associate
Footwear
12.2014 - 06.2015