Summary
Overview
Work History
Education
Skills
Timeline
Generic

Katelyn McDonald

West Kelowna

Summary

Communications professional with expertise in nonprofit program coordination, media relations, and digital storytelling. Dedicated to advancing animal welfare, I bring strong skills in content creation, volunteer engagement, and community partnerships, along with a proven ability to represent organizations as a confident spokesperson. Through my volunteer work with Happy Hooves Sanctuary and Paws It Forward Dog Rescue, I combine professional communications expertise with a genuine commitment to advocacy and rescue, making me well-prepared to contribute to the mission and growth of the BC SPCA.

Overview

7
7
years of professional experience

Work History

Program Coordinator

Best Buddies Canada
09.2024 - Current
  • Lead communications, outreach, and volunteer engagement across 100+ school chapters in BC and Eastern Ontario.
  • Reactivated and expanded school participation in Western Canada, strengthening organizational presence in the region.
  • Coach and mentor educators and volunteers to confidently deliver program messaging and represent the organization publicly.
  • Manage media outreach, community partnerships, and program storytelling to support recruitment and awareness campaigns.
  • Spearheading launch of the Citizens Program in Alberta, Manitoba, and BC, coordinating strategy, outreach, and promotional communications.

Social Media Manager

The Butcher's Wife Pembroke
08.2024 - Current
  • Built brand identity from launch, creating daily content, paid ads, and promotional campaigns across digital platforms.
  • Produced photography, videography, and graphic design assets to capture restaurant culture and increase engagement.
  • Partnered with local media and influencers to drive regional awareness, contributing to successful opening and continued growth.
  • Adapted content style to reflect brand vision while optimizing for audience reach and engagement.

Pro Shop Attendant

Two Eagles Golf Course & Academy
05.2022 - 07.2024
  • Delivered high-level customer service and hospitality support, ensuring seamless guest experiences in a fast-paced environment.
  • Supported the planning and coordination of tournaments and, and community events, working closely with vendors and clients.
  • Assisted with administrative tasks, scheduling, and communications, building strong organizational and event management skills.

Curriculum Developer

City Vancouver Academy
12.2021 - 05.2022
  • Designed and developed engaging online world history curriculum, creating lesson plans, assessments, and multimedia content tailored for virtual learners.
  • Conducted in-depth research and fact-checking to ensure historical accuracy and alignment with academic standards.
  • Collaborated with educators and staff to refine course delivery, integrating student feedback to improve clarity and accessibility.

Account Management Intern

Match Marketing Group
06.2018 - 09.2019
  • Completed two summer internships supporting national marketing campaigns, returning for a second year based on strong performance and reliability.
  • Assisted account managers with client briefs, campaign tracking, and project deliverables, ensuring deadlines and brand standards were consistently met.
  • Coordinated with vendors, creative teams, and field staff to support smooth campaign execution, gaining hands-on experience in client communication and campaign strategy.

Education

Bachelor of Arts - History

The University of Western Ontario
London, ON
06-2024

Skills

  • Animal Welfare Advocacy
  • Media Relations & Spokesperson Work
  • Strategic Communications
  • Content Creation (Writing, Photography, Videography)
  • Community Engagement & Partnerships
  • Social Media Management & Digital Marketing
  • Volunteer Leadership & Training
  • Project Coordination
  • Issues & Crisis Communications

Timeline

Program Coordinator

Best Buddies Canada
09.2024 - Current

Social Media Manager

The Butcher's Wife Pembroke
08.2024 - Current

Pro Shop Attendant

Two Eagles Golf Course & Academy
05.2022 - 07.2024

Curriculum Developer

City Vancouver Academy
12.2021 - 05.2022

Account Management Intern

Match Marketing Group
06.2018 - 09.2019

Bachelor of Arts - History

The University of Western Ontario
Katelyn McDonald