Katelyn Huras
Ajax,Canada
Summary
Forward-thinking social media and content marketing specialist with over 4 years of experience and a strong drive to help companies achieve measurable growth through captivating content strategies. A self starter with demonstrated success in a fast-paced social media marketing agency, earning two role advancements within three years. Known for a creative, strategic, and analytical approach, consistently delivering results and showing unwavering dedication.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Maddox Media
08.2023 - Current
- Led the social media and content strategy for Maddox Media and acted as a project manager, leading Maddox Media's SMM services for real estate clients
- Grew Maddox Media's Instagram account from reaching 1K to 50K people monthly and doubled the company's following
- Managed the social media content creation process including ideation, script writing, film directing, and video editing
- Developed Maddox Media's paid social strategy to drive leads and sales
- Designed on-brand print and digital content such as flyers, ebooks, and presentations for lead engagement and event marketing
- Created monthly social media analytics reports, using data and market research to continuously improve strategies
Director of Content
Adler Social
12.2022 - 12.2023
- Led the social media team (13 remote content creators) and oversaw the content strategies for 800+ business clients
- Oversaw a major content project involving the integration of artificial intelligence to improve team efficiency, content value, and client satisfaction
- Collaborated with the development team and customer success team to continuously improve software and content strategies for Adler Social's clients
- Met regularly with the Co-CEOs and other senior executives on AI project updates, team pressures, and other KPIs
Brand Manager
Adler Social
06.2021 - 12.2022
- Increased engagement on Instagram by over 600% and on Facebook by over 350%
- Increased website blog traffic by over 450%
- Reformed the Adler Social brand and content strategy on social media, ensuring the company's image is consistent and supports the brand strategy
- Developed and managed the company's organic social media and blog content strategy and calendars
- Collaborated within the marketing team to develop and execute paid social media campaigns and email campaigns to drive leads and sales
- Wrote web copy and designed campaign landing pages, collaborating with the website developer
Content Creator
Adler Social
04.2020 - 06.2021
- Created social media content for Adler Social's 800+ business clients ranging across multiple industries and markets
- Worked under the Director of Content and collaborated with the content team to ensure we met the content objectives for the clients
Education
Certificate - Marketing
University of Toronto Continuing Studies
Toronto, ON12-2025
Bachelor of Arts - Journalism
Humber College
Toronto, ON04-2019
Skills
- Social Media and Content Strategy
- Paid Social and Influencer Marketing
- Market Research, Trends, and Content Analytics
- Video Editing; Final Cut and CapCut
- Graphic Design; Canva and Adobe Illustrator
- CRM; Zoho and Hubspot
- CMS; Wordpress and Wix
- SEO, Keyword Research, and Google Analytics
- PPC; Google Ads and Facebook Ads Manager
- Social Media Management; Hootsuite and Sprout Social
Timeline
Social Media Manager
Maddox Media
08.2023 - Current
Director of Content
Adler Social
12.2022 - 12.2023
Brand Manager
Adler Social
06.2021 - 12.2022
Content Creator
Adler Social
04.2020 - 06.2021
Certificate - Marketing
University of Toronto Continuing Studies
Bachelor of Arts - Journalism
Humber College
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