Kate Skrypnyk

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Provided editorial guidance to facilitate delivery of top-quality content.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Confirmed compliance with regulatory standards and guidelines prior to publication.
• Researched and wrote news stories, articles and reviews for online publications.
• Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.

• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Conducted regular content audits to identify gaps and redundancies of content.
• Managed content distribution to online channels and social media platforms.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
• Troubleshot issues with websites and fixed scripting and use issues.
• Preparing texts for the site, social, email in English, Russian.

• Providing site’s localizations with third-party contributors.

• Developed and implemented techniques for increasing page visits and likes.
• Collected and analyzed data to improve strategies.
• Oversaw numerous business and customers social media profiles.
• Managed paid search campaigns using Meta and Prom platforms.
• Created customized marketing materials to increase product awareness.
• Created and distributed surveys for data collection and analysis.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Wrote engaging and successful marketing, advertising, and website copy.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Identified appropriate marketing channels and target customers for campaigns.
• Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.

• Trafficked advertisements to target audience using specific algorithms for focused exposure.
• Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
• Increased user base by promoting brand awareness and launching key marketing efforts.
• Managed paid social media advertising campaigns to reach and engage target audiences.
• Researched current trends and best practices to develop innovative and impactful campaigns.
• Developed questionnaires and facilitated focus group discussions.
• Wrote engaging and successful marketing, advertising, and website copy.

• Professional development completed in a national TV channel