Kate Robertson
Orangeville
Summary
Results-driven marketing leader with a proven track record of driving brand awareness and building strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
8
8
years of professional experience
Work History
Director of Brand Marketing
Roofr (B2B Tech)
Toronto
03.2021 - Current
- Drove brand marketing strategy, establishing Roofr as SaaS leader and boosting brand awareness by 223%.
- Scaled the brand marketing team from 1 to 7, fostering a positive culture of creativity and data-driven decision-making, with 0 turnover in 4 years.
- Spearheaded the website redesign and optimization using Webflow, resulting in a 170% increase in conversion rates (average 12.4% in 2024).
- Managed multi-channel demand generation campaigns, driving an average of 78% YoY growth in inbound leads, and pipeline acceleration.
- Developed and executed high-impact omni-channel campaigns across web, paid, email, design, content, social media, and events.
- Implemented the daily use of AI tools such as ChatGPT, Midjourney, OpusClips, Webflow Optimize, etc., to optimize content, create outlines, and create design assets.
- Built out the "intranet" using Notion and Asana to create automated processes, briefs, libraries, and SOPs for all marketing team members.
- Launched "Roofr Academy," an online on-demand learning center with courses targeted at Roofr users to get trained on the platform. This resulted in a 23% lift in product engagement for visitors.
- Led product GTM strategies, coordinating messaging and positioning, marketing initiatives, and sales enablement assets with sales and product.Bu
Marketing Manager
Simply Benefits (B2B & B2C Tech)
Kelowna
11.2019 - 03.2021
- I was the first marketing hire and built out the department, SOPs, campaigns, and MQLs for pipeline generation.
- Launched a new website and product positioning strategy, resulting in a 23% improvement in customer engagement in one year.
- Developed sales enablement materials that helped reduce the sales cycle from 16 to 7 days.
- Led brand, social, paid media campaigns, email marketing, and ABM initiatives to drive revenue growth.
Marketing Officer
Canada Post (SMB Shipping)
Toronto
12.2018 - 11.2019
- Managed multiple national brand marketing campaigns targeting SMB customers for brand awareness and product expansion.
- Coordinated cross-functional initiatives to improve customer experience and optimize digital marketing efforts.
- Spearheaded and worked directly with our advertising agency to develop Canada’s Post largest marketing campaign: “Free Shipping Tuesdays”.
- Planned advertising campaigns for online, print and other mediums.
Marketing Specialist
Quartermaster (B2C Tech)
Toronto
01.2018 - 12.2018
- Developed and executed digital marketing campaigns, leading to 34% increase in customer acquisition in less than a year.
- Assisted in branding and product marketing strategies to establish a strong market presence.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
Marketing Coordinator
Fiix (B2C Tech)
Toronto
04.2017 - 01.2018
- Supported marketing initiatives across content, social, and demand generation.
- Assisted in website optimization and digital strategy to improve lead generation.
Education
Bachelor of Commerce, Marketing Management
Dalhousie University
Halifax, NSSkills
- Demand Generation & Growth Strategy
- Brand Building & Positioning
- Product Marketing & Go-to-Market Strategy
- Website Development & Optimization
- AI Marketing Implementation
- Event Marketing & Customer Engagement
- Marketing Automation & Analytics
- Team Leadership & Talent Development
- Cross-functional Collaboration
Accomplishments
- Received the "Top Performer" award at Roofr two years in a row for significant impact to company growth from both the CEO (year 1), and VP of Marketing (year 2).
References
References available upon request.
Timeline
Director of Brand Marketing
Roofr (B2B Tech)
03.2021 - Current
Marketing Manager
Simply Benefits (B2B & B2C Tech)
11.2019 - 03.2021
Marketing Officer
Canada Post (SMB Shipping)
12.2018 - 11.2019
Marketing Specialist
Quartermaster (B2C Tech)
01.2018 - 12.2018
Marketing Coordinator
Fiix (B2C Tech)
04.2017 - 01.2018
Bachelor of Commerce, Marketing Management
Dalhousie University
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