Summary
Overview
Work History
Education
Skills
Personal And Professional Initiatives
Volunteer Experience
Languages
Timeline
Generic

Kate McMurray

Toronto,ON

Summary

I bring people and ideas together. I am passionate about finding creative solutions, improving operational efficiency and empowering teams to achieve their shared goals. I am well versed in project management, marketing and communications, education and public relations. I am a team builder and clear communicator with strong problem solving and planning skills.

Overview

12
12
years of professional experience

Work History

Community Engagement Manager

The Big Carrot Community Market
01.2021 - Current
  • Develop and lead outreach program including charitable giving, in-store events, community partnerships and promotional campaigns.
  • Identify and facilitate opportunities for cross-functional collaboration, leveraging shared goals to drive collective impact.
  • Build strong community relationships by actively participating in local events and developing strategic partnerships.
  • Evaluate program effectiveness using data-driven metrics, continuously refining approaches to maximize impact.
  • Have successfully grown program while reducing operating budget by 50%.

Marketing Manager

The Big Carrot Community Market
07.2020 - 12.2020
  • Built the company's first e-commerce site and delivery program; managing technical and operational logistics.
  • Managed internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Enhanced company reputation through successful public relations initiatives and positive media coverage.

Marketing Coordinator

The Big Carrot Community Market
01.2019 - 07.2020
  • Responsible for in-store flyer content and design as well as all digital and in-store marketing
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Managed education outreach program.

Education Outreach Coordinator

The Big Carrot Community Market
03.2017 - 12.2018
  • Led all community outreach including lectures, workshops, community events, and professional conferences.
  • Developed and facilitated educational programming for staff and the public.
  • Improved company reputation through effective public relations initiatives.

Assistant to Standards Coordinator

The Big Carrot Community Market
05.2015 - 12.2018
  • Ensured Organic Certification Program was maintained and promoted.
  • Collaborated effectively with cross-functional teams to achieve successful certification.
  • Entered data, generated reports, and produced tracking documents.
  • Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
  • Built staff training and engagement tools, led communication strategy, managed data and SOPs.
  • Participated in industry lobbying and advocacy initiatives at federal and provincial levels.

Nutritionist/Customer Service Representative

The Big Carrot Community Market
06.2012 - 05.2015
  • Provided customers with personalized nutrition expertise.
  • Led store tours and educational workshops about nutrition and sustainable food systems.
  • Created educational materials and provided product recommendations to enhance customer experience.
  • Successfully rebranded and coordinated cooking class program, seeing an increase in participation and profit.

Education

Diploma of Applied Holistic Nutrition -

Institute of Holistic Nutrition
01.2011

B.A., Global Development Studies/History -

Queen's University
01.2009

Skills

  • Project Management
  • Partnership Development
  • Fundraising Expertise
  • Digital Marketing
  • Strategic Planning
  • Public Outreach and Education

Personal And Professional Initiatives

  • Vice Chair, Board of Directors, The Big Carrot Community Market, 01/01/23, 01/01/24, Toronto, I initially performed the role of Secretary documenting all discussion and leading communication between the Board and shareholders (working to repair a historically fraught relationship). As I was promoted to Vice Chair, I took on additional responsibilities that included organizing the Board around critical decisions, ensuring team cohesion and alignment. During my time on the Board we successfully negotiated a complex equity sale, securing the company with funding to execute restructuring.
  • Chef, Wander Home Retreats, 10/01/23, Present, Various, I create nourishing menus for yoga and mindfulness retreats facilitated worldwide. After a successful retreat in Joshua Tree in 2023 I am working on a menu for Prince Edward County this summer.
  • Podcast Creator & Host, Beyond the Cart, 10/01/22, 02/28/23, Toronto, I built a podcast series exploring "the why behind the products you buy" successfully highlighting supplier partners and increasing engagement around issues important to the brand and community. Listen here: https://podcasters.spotify.com/pod/show/beyondthecart
  • Speaker and Educator, The Big Carrot, 01/01/12, Present, Toronto, I enjoy public speaking and have presented at numerous venues including professional conferences, schools, store events and community workshops. I am proud to have built and ensured the continuance of our education program over the last decade. Understanding this to be an important brand pillar I have fought to keep and evolve this program and cater to diverse audiences including youth, new Canadians, educators and industry leaders.
  • Lobbyist, The Big Carrot, 01/01/15, 12/31/18, Ottawa, I lobbied federally with the Canadian Biotechnology Action Network for the labelling of genetically modified ingredients. With the Organic Council of Ontario and Canadian Organic Trade Association I lobbied for better funding and support for the Canadian Organic Program at both provincial and federal levels. In doing this work I was able to strengthen our position as an industry leader as well as bring that importance home to the customer, increasing brand value.
  • Committees, The Big Carrot, 01/01/12, Present, Toronto, Committee work throughout my career at The Big Carrot has allowed me to dive deeper into important issues and engage our staff team more effectively. Committees have included: Carrot Cache (grant program in partnership with Carrot Common), Standards Committee (purchasing standards and organic compliance), Covid-19 Emergency Response Committee, Black Lives Matter Committee, Strategic Planning Committee (facilitated 2 day session with management team).

Volunteer Experience

  • Administrative Assistant and Photographer, Wander Home Yoga Retreats, 2022, Guatemala and Portugal
  • Kid Coach and Fundraising Ambassador, Future Possibilities for Kids, 2021, 2022, Toronto
  • Building Coordinator, Toronto Miracle Food Drive, 2021, 2022, Toronto
  • Assistant to Director, Camp Kandalore, 2021, Huntsville
  • Photographer, Water Rats Sailing Regatta, 2020, Toronto
  • Community Cleanup, Surf the Greats, 2019, Toronto
  • Co-creator, Picture An End to Violence Campaign, 2008, 2009, Kingston
  • Chair, Queen's University Women's Centre, 2008, 2009, Kingston
  • Peer Mentor, Queen's University, 2008, 2009, Kingston
  • Reading Program Coordinator, Kingston Women's Shelter, 2007, 2009, Kingston
  • Intern, Dalhousie University Women's Centre, 2008, Halifax
  • Intern, Diversity Management Office City Hall, 2007, Toronto
  • ESL Coach, Ralph Thornton Centre, 2005, Toronto

Languages

English
Native or Bilingual
French
Elementary

Timeline

Community Engagement Manager

The Big Carrot Community Market
01.2021 - Current

Marketing Manager

The Big Carrot Community Market
07.2020 - 12.2020

Marketing Coordinator

The Big Carrot Community Market
01.2019 - 07.2020

Education Outreach Coordinator

The Big Carrot Community Market
03.2017 - 12.2018

Assistant to Standards Coordinator

The Big Carrot Community Market
05.2015 - 12.2018

Nutritionist/Customer Service Representative

The Big Carrot Community Market
06.2012 - 05.2015

Diploma of Applied Holistic Nutrition -

Institute of Holistic Nutrition

B.A., Global Development Studies/History -

Queen's University
Kate McMurray