Kate Lawrence
Mabou,NS
Summary
Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Account Executive
Wishpond Technologies Ltd.
Nova Scotia
02.2023 - Current
- Conducting compelling Zoom demonstrations to highlight the effectiveness of Wishpond's SAAS marketing solutions
- Specializing in consultative marketing to guide small to medium businesses through the consumer journey
- Demonstrated proficiency as a Consultative Marketing Specialist
- Google certified professional with a strong understanding of digital marketing strategies
- Hands-on experience in effectively managing client relationships through Pipedrive CRM
- Maintaining a robust pipeline of potential clients through strategic marketing approaches.
Account Manager
Auto Trader Canada
Kingston, ON
02.2016 - 11.2019
- Successfully revitalized a neglected rural territory from Peterborough to Kingston, reestablishing trust with dealers
- Developed and executed comprehensive marketing plans for dealers, facilitating revenue growth and business expansion
- Played a key role in educating dealers on enhancing online content and digital presence
- Achieved and surpassed company-set revenue targets, showcasing a proactive and results-driven approach
- Utilized cold calling techniques to generate new business opportunities and expand the client base.
Area Sales Manager
Metroland Media
Kingston, ON
01.2008 - 01.2015
- Identified and implemented online/print media opportunities, resulting in significant revenue increases
- Spearheaded dynamic sales team development, ensuring proficiency and surpassing annual/monthly targets
- Cultivated robust relationships with key corporate accounts, emphasizing client satisfaction and loyalty
- Leveraged keen insights to drive sales revenue, identifying and capitalizing on growth opportunities
- Proficiently crafted presentations to effectively communicate compelling value propositions
- Served as the point person for conflict resolution in Kingston, ensuring customer satisfaction and retention
- Demonstrated a proactive approach through successful cold calling initiatives, establishing a substantial account portfolio.
Owner/Operator Retail
Kaleidoscope
Bobcaygeon, ON
01.1998 - 01.2008
- Imported items from South East Asia, empowering local artisans and contributing to their economic growth
- Orchestrated end-to-end shipping from South East Asia, collaborating with brokers and international shipping companies
- Established three retail stores north of Toronto, showcasing strategic growth
- Managed multifaceted business functions for small business ownership
- Played a pivotal role in empowering South East Asian communities
- Coordinated and streamlined the supply chain process for efficient goods flow
- Fostered international relationships, ensuring seamless communication
- Applied retail expertise to successfully open and operate multiple stores
- Engaged in all aspects of business ownership and operation, demonstrating a hands-on approach.
Education
Certification- Consultative Selling - Consultative Selling
Sales Pro SS
Online 11-2023
Secondary School -
Haliburton Highlands S.S
06.1992
Skills
- Needs Assessment
- Sales Management
- Business Development
- Contract Negotiation
- B2B Sales
- Customer Relationship Management
- Google AdWords certified
- Relationship Management
- Digital Marketing
- SaaS
Certification
Google ad words certified
Training
sales training consultative selling approach
Personal Details - Highest Education
Secondary School
Cover Letter
Dear Hiring Manager, Thank you for considering my application. I am enthusiastic about contributing my skills and experience to your team. With a comprehensive background in B2C and B2B sales, I excel in delivering exceptional service, building trust, and fostering long-term relationships. A self-motivated individual, I thrive in working autonomously and making informed decisions. My approach to sales revolves around solutions selling, employing active listening to uncover pain points and provide tailored solutions. In addition to my proficiency in cold calling, prospecting, and crafting strategic marketing strategies, I recently completed the 15-week Professional Selling Skills course, further refining my expertise in sales techniques. Notably, I bring experience in utilizing chat GPT technology, enhancing communication and problem-solving abilities within a team and ensuring seamless interaction with clients. My adaptability and strategic thinking have been evident in successfully implementing marketing strategies for businesses of various sizes. I am excited about the prospect of contributing my dynamic skill set, which includes chat GPT experience, to your organization. I look forward to the opportunity to discuss how my skills align with the unique needs of your team and contribute to its continued success. Sincerely, Kate Lawrence
Personal Information
Title: Sales and Marketing Strategist
Languages
English - Advanced
Timeline
Account Executive
Wishpond Technologies Ltd.
02.2023 - Current
Account Manager
Auto Trader Canada
02.2016 - 11.2019
Area Sales Manager
Metroland Media
01.2008 - 01.2015
Owner/Operator Retail
Kaleidoscope
01.1998 - 01.2008
Certification- Consultative Selling - Consultative Selling
Sales Pro SS
Secondary School -
Haliburton Highlands S.S
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